Marketing Operations Group - Capabilities to Possibilities

Capabilities to Possibilities

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Who are these guys . . .

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A national strategically distributed staff with principles in Dallas and Detroit; presence in Boston and Los Angeles.

Provide strategy and account planning for corporations, brands and agencies

Full turn key production from strategy to design to planning and execution (ala carte).

Experienced in multiple consumer-oriented verticals.

Fully insured, DOT certified and financially sound.

A little bit about MOG . . .

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We’re engaged . . .

We’re a group of Experiential and Alternative Marketing experts who bring insights, expertise and experience from a variety of disciplines and industries together to provide . . .

Design Planning Execution Results

. . . for our brand clients and partner agencies.

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What we do . . .

How we do it . . .

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Marketing Operations Group focuses on engaging consumers with meaningful and memorable interactions . . .

by leveraging our insights and experience to maximize the consumer-brand message in a personal, one-to-one fashion

by bringing brands to life to create unique, interactive events that position brands to connect and influence the life of the consumer audiences

We define the objectives and understand the mission.

What we do . . .

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Marketing Operations focuses on detailed planning and implementation efficiencies

we build a foundation around smart processes, resource management and strategic decision-making we amplify and extend existing brand platforms – advertising, PR, etc. – to insure a continuity of consumer messaging and leveraging of assets

We work closely with other brand partners to insure seamless messaging and total integration.

How we do it . . .

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Marketing Operations taps into the insights, learning and experience from years of consumer engagements . . .

we identify the target consumer and find locations, events and opportunities that draw these demographics we shape the message and the environment to amplify the message creating a fully immersive experience we train our brand ambassadors to interact with consumers in a manner reflective of the brand and the experience

We also look for opportunities to extend the program reach beyond the borders of the engagement.

How we do it . . .

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How we see things . . .

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An effective consumer program combines an effective market strategy integrated with targeted creative and solid, flawless execution.

One of the above is not enough.

Insightful ideas from experienced people combined with proven processes are the foundation of a successful marketing strategy.

These should never be compromised.

Flashy executions without a consumer interaction strategy and well-trained brand ambassadors is a risky formula.

How we see things . . .

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Putting it together. . .

We approach planning by reviewing the multitude of variables (levers) for each program. The variety of levers change with each program but can range from budget to timing, resource management to target demographics, from markets and routing to weather and more.

Levers are pushed and pulled, raised and lowered resulting in many options with varied outcomes. This process allows goals and objectives to lead the process in order to achieve the end desired result.

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We listen, we understand and then we work . . . Our planning, budgeting, content management, execution and analytics are crucial to delivering a successful program. We collaborate with you and your other communication partners to ensure we’re capturing all the critical brand knowledge necessary to produce the best program possible. We measure everything to insure we meet our agreed-to metrics and goals. All programs result in a final analytic report.

Getting started. . .

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Number crunching…

Developing budgets, sampling models or ROI metrics MOG has the flexibility and experience to meet our client’s needs.

MOG’s is experience in developing and managing different budgeting models from fixed fee to cost plus to pay for performance. We develop budget models that make sense for the program and to exceed expectations.

Sampling matrix and ROI often go hand in hand. MOG can leverage that combination to create optimal results. MOG utilizes existing infrastructure or develops new refreshed models from the ground up.

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Who’s on first . . .

The Marketing Operations Group team that ideates, presents and negotiates your program will manage it day to day. When working with a small private company your program is not passed along to junior members. Marketing Operations Group keeps overhead low so that we can charge the appropriate rate for the work being done while allowing the day to day activity on your account be managed by senior members. The result is an execution team that is experienced and passionate about the success of your program.

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What we offer . . .

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•  Account / Corporate Management

•  Strategic Marketing / Planning

•  Proposal Development

•  Account Leadership

•  Budget Development

•  Financial Management

•  Event Planning and Activation

•  Risk Management

•  Research

•  Training

•  Process Development

•  Event Resources

•  Social Media Strategy

•  National Event/Tour Routing

•  Production Sourcing and Management

•  On-Site Support

•  Fleet Management

. . . is designed for you.

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Who we do it for . . .

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. . . informs our insights.

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What we’ve done recently . . .

Summer 2013

Rite Aid – wellness65+ Tour

Program Highlights

ü  9 month tour, 32markets ü  Developed scalable experience to reach 10 to

10,000 consumers in a day ü  Integrated brand field management to jump

start local presence in the market ü  Targeted difficult to reach market segment,

Seniors

Rite Aid – wellness65+ Tour

Toyota – Marine Corp Boot Camp Challenge

Program Highlights

ü  Focused on targeted demographics ü  Collaborated with event association ü  Doubled traffic through space with 2,500 plus

brand touches in 8 hours ü  Increased committed consumers by 500% over

previous activations ü  Exceeded all benchmarks and goals for event

Toyota – Marine Corp Boot Camp Challenge

Just Naturals & Co – Brand Offerings & Focus Groups

Program Highlights

ü  Sourced and lead focus group ü  Developed strategic plan to increase brand

offerings ü  Lead promotional ideation to increase retail and

web traffic ü  Developed brand calendar to include events and

expos

Just Naturals & Co – Brand Offerings & Focus Groups

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Meet the family . . .

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Co-Owner / Operations & Execution As a marketing operations leader and innovator, Sheila has produced complex and highly recognized marketing initiatives from development through implementation. Going on 20 years in the agency arena, she has positioned her clients as global leaders by driving sales with creative and operational teams by building key relationships that support corporate goals.   As a retired-Army veteran, Sheila possesses a unique skill set in operations, logistics, leadership and problem solving. Her combination of operational and management skills have allowed her to repurpose them to drive large-scale mobile marketing, product sampling, social media, pop-up retail, trade show and brand building that exceed business objectives. As a relationship manager, she has created key relations with vendors, partners and customers, delivering ROI to client.

Sheila

Steinmark

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Co-Owner / Development & Design Jeff has worked with some of the best known brands in the world to create engaging consumer events, develop sales strategies and shape marketing plans. For over 30 years, he has worked with companies and agencies across the country and around the world to help them launch new products, open new markets and expand operations. Jeff’s experience ranges from CPG to software, automotive to pharmaceuticals, retail development to beverages and healthcare. No matter the challenge, his ability to move from data to information to action has resulted in numerous cutting edge engagements that are both exciting and effective.

Jeff

Bickerstaff

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Client Services

A marketing career that includes clients from a variety of industries, from Healthcare to Defense through Automotive, Michael possesses the crucial knowledge and insight gained from extensive experience in the engagement marketing field to help his client’s succeed with their marketing programs. The combination of marketing management positions with premier exhibit providers, digital marketing, and agency related work, has provided Michael with the understanding and skill set to ensure maximization of the brand activation while achieving the greatest budget value for our clients.

Michael

Zuganelis

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Account Director

With over 15 years of experience, Tracy has grown up in the operations and logistics world. She has expanded her field experience and leadership in account management while developing operational planning skills. As a Brand Ambassador she has the first hand knowledge of what works, what does not and the insight for the everyday challenges of an execution. With a client and team solution based management style, Tracy strives for programs to meet their full potential. Methodical preplanning and careful attention to detail are the backbone in developing rock solid operational plans that result flawless executions and exceed expectations. This approach is how Tracy has successfully planned, managed and executed some of the most logistically challenging and award winning programs in the industry.

Tracy

Durocher

Thank You!

Michael Zuganelis michaelz@marketingopsgroup.com

O: 714.465.7327 C: 714.366.9777