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Have an event coming up that you need to knock out of the park? Join HMC’s photojournalist, Jessie Fox, and Director of Engagement, Lansie Sylvia, in an informative webinar that will teach you how to harness the power of photography to kick your promotional game up a notch and increase engagement. Through live features and real-time examples, you’ll learn how to view your event from the eyes of attendees…and how the best photos can gain you more followers!
Citation preview
Presented by Jessie Fox & Lansie Sylvia
Promote with pictures: Leverage the latest marketing trends at your next event!
Who is HMC?
Section 1 / Why Professional Photography is Important for Your Event
Section 2 / Documentation Before, During, and After
Section 3 / How To Market an Event Through Photography
Section 4 / Spice Up Your Event
Section 5 / Promotion and Engagement
Section 6 / Enhance Your Social Media Sharing
Conclusions / Harness the Power of Photography
TOPICS OF DISCUSSION
01 SECTION
WHY PROFESSIONAL PHOTOGRAPHY IS IMPORTANT FOR YOUR EVENT
01 SECTION
• Quality behind the images = Sharability
• Future marketing campaigns
• Leverage (high-res photos will go further)
• First impressions
• Impact
• Engagement
The photography behind your event
01 SECTION
• Photos are a universal language
• Images are interactive
• Increase in photo creation
The visual age
Sharing the right image 01 SECTION
Sharing the right image 01 SECTION
02 SECTION
Documentation before, During, and after
02 SECTION
Documentation before, during, and after
• Keep your current audience engaged with live updates
• The more you share the more you will build up your following
• Tell your story and your process, personalize your appearance
• Humanize your experiences and others will relate
• Share quality images
Documentation before, during, and after
02 SECTION
Documentation before, during, and after
02 SECTION
Documentation before, during, and after
02 SECTION
03 SECTION
How to market an event through photography
Market your event • Get people excited!
• Constant/timely social media posts
• Create a #hashtag
• Show off/share the right kind of photos
• Keep your branding consistent
• Sponsorship packages
03 SECTION
03 SECTION
Sharing photos 03 SECTION
Market your event: Sponsorship packages
• Benefits of Sponsorship
• Sponsor-A-Round
• Awards Sponsor
• Photography Photo Booth Sponsor
• Auction Bidding Paddle Sponsor
• Signature Sponsor
03 SECTION
04 SECTION
Spice up your event
04 SECTION
05 SECTION
Promotion & engagement
• Thank you(s)
• Put together strategic packages for your donors
• Tag people and organizations
• Personalize your experiences
• Get creative!
• Pick the right images
• Always follow up
Promotion & engagement 05 SECTION
05 SECTION
Promotion & engagement
Social media 06 SECTION
If it’s a bad photo, people will be less likely to:
• Share (Tweet, Instagram, FB)
• Tag
• Engage
Social media 06 SECTION
06 SECTION
06 SECTION
06 SECTION
Harness the power of photography!
• Spend the money up front
• Tell YOUR stories
• Get others excited about what YOU’RE up to
• Share quality, not quantity
• One image, make it count!
Stay connected!
www.heresmychance.com
workwithus@heresmychance.com
@hmctwit
Jessie Fox Photojournalist
jessie@heresmychance.com
Let HMC help you promote with pictures and tell YOUR stories
@heresmychance
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