Marketing Plan-Food Partner

Marketing Plan

Food Partner App

Food Partner

Your own personal daily nutritionist!!

“Your own personal daily nutritionist" which will tell you everything from the meals to the ingredients you need for the day, based on your taste, from where you belong in the world and your health history.

Executive Summary• This app will take care of our food

consumption altogether. It takes care of our health, taste and availability of food, overall in a single app.• The goal of our app is to provide a

proper food guide for people of all sectors be it rich, middle class or poor.

• We want to make this app popular within 2 years.

• In the Indian market we will try to target the women.

Situation Analysis• Our major competitor is Bon’App.• Bon'App also takes into account

the health of people. They consider the calory needs and give us a nutrition plan.

• But Bon'App doesn't make food charts for us daily like Food Partner. Bon'App focuses more on weight loss and calories while Food Partner focuses on healthy eating while considering our tastes.

Target Customers Many women are

working these days and don't have the time or energy to plan the food charts. This app would be a boon for them.

• Taking the world scenario into account, this app can help almost everyone who wants to have a proper diet available for them even in their busy schedule.

• For example, their are students who study abroad, away from their homes and they often have to make their own food. This app can help them as well.

• Our primary goal in the beginning is to make the app popular. People should know about the app.

• As the app becomes popular to a certain level, we will introduce our premium version for earning more profits.

Strategy• This app will give us our

meal chart for the day which will include 4 meals- breakfast, lunch, snacks for the evening and dinner.

• The app works on a daily basis. It will give us a new food chart for each day so that our meals don’t get monotonous.

• The app will take our food preferences, the place from where we belong and where we are presently in ,into consideration while preparing our food chart. It will also take care that the food it suggests is available near us. It can also help us to find from where we will buy the ingredients.

• For example, if you are from India, and a Bengali and you are presently staying in San Francisco, it will provide you with a food chart which best matches with these circumstances and your taste.

Tactics• The free features of the

app include almost everything, from daily food charts to ingredients we need to make those items mentioned in the chart.

• The main difference between the free and the premium version will be that, that the free version will give us the static information for the day.

• The premium version will give us updates dynamically. It will ask us questions about what we had for our breakfast or lunch and change our other meals for the day accordingly. It will give us real time alerts. It will remind us when we should eat. Basically it will become a companion who will take care of our meals better than anyone else.

Logo And Slogan For The App

Your own personal

Nutritionist!

Food Partner

Promotion• Through Blog posts.• By featuring the app in

emails• By creating demo videos

• By increasing visibility on social media groups & communities, especially Linkedin, Google+ and Facebook.

Distribution We would make this app available in

many other app stores other than Google Play to increase the number of downloads. Some other app stores where this app would be available

• GetJar• SlideMe• AppsLib• Amazon Appstore

• $2.5 per week or• $7 per month or• $50 Lifetime membership.

• This price is lower than our competitors’ price, is affordable for our customers and will garner us enough profits after meeting all expenses.

Implementation

• Our primary focus at present is to make the app popular within 2 years.

• This app will lead to a revolution in our daily meals.

Thank You

DISCLAIMER

Created by Tamishra Ray, BPPIMT, Kolkata, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.