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Xero GM Marketing Jonathan Allan and NZ Marketing Manager Tarryn Brent's presentation from Xerocon NZ 2014. Xero is beautiful online accounting software that connects small businesses and their accountants together in the cloud.
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Beautiful accounting softwareBeautiful accounting softwareBeautiful accounting software
Beautiful accounting software
Jonathan Allan, GM Marketing
Marketing your practiceTarryn Brent, NZ Marketing Manager
What is marketing?
Why is brand important?
Know your target market
Match client needs
The elevator pitch
Don’t wait, act
Make yourself heard
Always add value
Six marketing playsPlay 1
Play 2
Play 3
Play 4
Play 5
Play 6
Know your target market
Who they are What they do Where they are Their needs
Know your target market
Designers
Copywriters
Photographers
Bring concepts & ideas to life
Agencies
Architects
Business management
Financials
Financials
Accounting
Financials
Business management
Financials
Accounting
Match client needs to your service
Creatives
The elevator pitch
Photo: Crush & Lovely Creative Studio
Don’t wait for customers to come to you
Website Newsletter
Brochure Campaigns Event
Make yourself heard through content
SEO SEM Social media
Website EmailCollateral
Enable Business – enablebusiness.co.nz
SEO recommendations
Meet your SEO experts
Lucy Goodwin Dave Anderson
Beautiful accounting softwarewww.xero.com
SEOGuide for Partners
GUIDE FOR PARTNERS SEARCH ENGINE OPTIMISATION
Introduction 1
What is SEO and why is it important? 2
SEO suggestions for Xero Partners 4
Example co-branded page 8
Example optimised page 9
Resources 10
General SEO suggestions 11
Further reading on SEO 13
Appendix – Xero branding 14
Glossary 15
INTRODUCTIONThis guide provides general advice on search engine optimisation (SEO). After reading it, you’ll be familiar with basic SEO methods, which you can use to optimise your website. The goal is to make it easier for search engines – and customers – to find your site.
Before you jump in, it’s important to note that SEO is complex and there is no guarantee of success. Your website ranking can be affected by competitor’s efforts, algorithm updates, and other factors outside your control. Luckily, the basics are fairly easy to understand and implementing them can drastically improve your website.
If you don’t see results immediately, don’t worry! SEO is an ongoing process – a marathon, not a sprint.
Guide contains:
•!An explanation of what SEO is – how it works and why it’s an important online marketing tool.
•" Our suggestions for Xero partners – these are practical steps you can take to ensure the Xero section/s of your website are more likely to be found by search engines.
•" General SEO guidance – you can use this as a starting point to improve your whole website.
• Further reading on SEO – extra information on some of the tips discussed in this guide.
PAGE 1GUIDE FOR PARTNERS SEARCH ENGINE OPTIMISATION
Photo:
Social Media
Photo:
Social Media
Always add value
Add-ons
Beautiful accounting software
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