Metro Day @ H&M on May 22

H&M: Metro Day at H&M

DATES May 19-22

OBJECTIVE

To generate awareness and promote a “25% Off One Item” couponredeemable on Metro Day at H&M, Thursday, May 22.

FULL CAMPAIGN

Monday, May 19:• Front cover bottom banner ad in New York• Back page ad in New York • Coupon posted on the brand new Club Metro website in all 3 cities

Tuesday, May 20:• Front cover ad on pages 1 and 2 in New York• Coupon posted on the brand new Club Metro website in all 3 cities• 728x90 leaderboard fixed in all 3 cities

Wednesday, May 21:• Front cover ad on pages 1 and 2 in New York• Coupon posted on the brand new Club Metro website in all 3 cities• 728x90 leaderboard fixed in all 3 cities

Thursday, May 22:• Front cover ad on pages 1 and 2 in New York• Back page ad in New York • Coupon posted on the brand new Club Metro website in all 3 cities• 728x90 leaderboard fixed in all 3 cities• 12 Metro Boxes in front of all 12 NYC H&M locations • 2 promoters in front of each NYC H&M store (24 total)• 180 promoters total scripted

RESULTS

Reach & Frequency (Print)1,673,000 adults 18+7,973,145 gross impressions4.7 average frequencySource: Scarborough 2012-13

Gross Impressions (Online)614,362 impressionsClicks: 451CTR = 0.05%Source: Google DFP (May-13)

Club Metro CouponNumber of Visits: 1,994Number of Prints: 375Source: Nimble Commerce (May-13)

Print ads leading uP to Metro day at H&MMonday, May 19 - Wednesday, May 21

Local punk bands will play this evening to celebrate four decades of the Ramones. Mickey Leigh, Joey Ramone’s brother, is the organizer of the event and in one of the bands. / GETTY IMAGES, MILES DIXON, METRO

BLUESHIRTS SHIFT FOCUS TO GAME 2 THE RANGERS RALLY AROUND MARTIN ST. LOUIS SUNDAY. PAGE 29

Visit Old New York with ‘The Immigrant’ PAGE 18

Quit yer complainin’ — it makes life worse PAGE 21

Let a Navy SEAL put your job woes at ease PAGE 25

BIRTHDAY

BOP I wanna be sedated. The Joey Ramone Birthday Bash tonight in the East Village celebrates 40 years of the Queen’s punkrock band. Happy family. Joey’s brother, Mickey Leigh, talks with Metro about his brother and the Ramones’ legacy. PAGE 02

Monday, May 19, 2014 www.metro.us | t: MetroNewYork | f: MetroNewYorkNEW YORK CITY’S #1 FREE DAILY NEWSPAPER

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Wednesday, May 21 – Front Covers 1 and 2

Monday, May 19 – Front Cover Bottom Banner, Back Page Tuesday, May 20 – Front Covers 1 and 2

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Print ads on Metro day at H&MThursday, May 22

Thursday, May 22 – Front Covers 1 and 2, Back Page

online ad Tuesday, May 20 - Thursday, May 22

CouPon on tHe Club Metro website Monday, May 19 - Thursday, May 22

Metro street ProMotionThursday, May 22