Microsoft Marketing Trends Lab: Bootstrapping a Live Video Streaming Studio for Brands as...

Microsoft Marketing Trends Lab™:

Bootstrapping a Live Video Streaming Studio for Brands as BroadcastersGeoffrey Colon – Sr. Marketing Communications Manager@djgeoffe @BingAds

Geoffrey ColonSr. Marketing Communications Manager, Bing | MicrosoftProfessional Background

Family: AllisonOliveMatilda

Author Disruptive Marketing

Podcaster: Disruptive FM

@djgeoffe

The world and technology are once again transforming.”Satya Nadella | CEO Microsoft

“

Information

AgeIndustrial

AgeAgricultura

l Age*Creative & Digital Age

Rural

Self Employed

No Automation Limited Technology

Cities

Factories & Industry

Technology enabled automation

Anywhere

Self Employed → SMB → Corporations

Technology driven and poweredTechnology driven and poweredAI & BOTs & Video part of the process

Geoffrey Colon I Bing - Microsoft I @djgeoffe

I grew up in a physical world and I speak English. The next generation is growing up in a digital world, and they speak social.”

8

Angela Ahrendts | SVP Apple

“

While we enter this new era, we also have been changing our outlooks and habits due to technology…

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Platform Examples

Examples

Desktop OSDos, Windows, Mac

OSPrograms

Excel, PPT, Lotus

PC

BrowserMosaic, Explorer,

NetscapeWeb Sites

Yahoo, Amazon

Web

Mobile OSiOS, Android, WP

AppsAngry Birds, Instagram

Smartphone

Messaging AppsWhatsapp, WeChat,

Skype

Bots / AgentsWeather, Travel

Messaging

Transformation of technology

Platform Examples

Video in Real Time

Facebook, Periscope, Twitch, YouTube

Messaging

Messaging also includes Video

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… new technology, tools, and business models means…

s

...New Ways of Communicating

Building a live video streaming studioALL RESULTS 1–10 of 600,000,000 results

Setting Up A Live Streaming Video Studio5 Areas of Concentration:

1. BRANDING2. DEVICE(S)3. LIGHTING4. SOUND5. SUPPORT

Setting Up A Live Streaming Video Studio2 Personas:

1. BOOTSTRAP – People who want to hack or cobble together stuff for a small fee (solopreneurs, startups, small businesses or big companies on a shoestring budget)

2. PROs – People who want to spend a little more for a more professional output (Midsized Businesses to Multinationals)

1. BRANDING

It’s Important People See Who You Are

Branded Microphone Cube

On Screen Title/Name Overlays Branded Microphone Cubes

Estimated Costs = $35 for Bootstrap to $175 for Pros depending on art/graphics requirements for banners, step & repeat or microphone cubes

2. Devices

The Phone/Tablet Is Now Your Video Camera

2. Devices

Mobile Phone / Tablet = Professional Camera and Mixing Unit All in One1. Apple iPhone – A large amount of apps can turn it into a mobile streaming unit2. Apple iPad – A large amount of apps can turn it into a mobile streaming unit in

addition to a control center3. Microsoft Surface – A large amount of apps can turn it into a mobile streaming unit, a

control center and a post-editing device (if necessary)

*Note: The majority of the $2,000 cost is the price of your device, if you own one, you simply need accessories to bring what would be simply a device into a roving live video streaming studio. Also note there are a number of apps for Android and Windows Phone devices. Any mobile device will suffice as long as it fits your needs.

Estimated Cost: Bootstrap can be $50 and for Pros up to $900 depending on device or amount of devices (note you can use more than one device for multi-camera shoots. See slide on Live: Air app)

2. Device

Hacking your device into a steady cameraThe Padcaster or iOgrapher can turn your phone into a production rig capable of being carried or hooked onto tripods for streaming in ways that will allow for agility.

Estimated Cost: $75 for Bootstrap to $190 for Pros depending on type of device and amount of devices purchased

3. Lighting

You need to be seen, not just heard

3. Lighting

Let there be LightCouple of options to choose from:1. F&V K320 = $902. F&V K480 = $1203. Softbox Lighting Kits = $75 to $350

Estimated Cost: $90 for Bootstrap to $350 for Pros depending on setup

4. Sound

I can’t hear you!!!Couple of microphone options to choose from:1. Rode Video Mic GO = $992. Rode Pro Compact VMP = $2303. MSM LSM 5 Stick Mic = $140

Estimated Cost: $99 for bootstrap to $280 for pros depending on setup

5. Support

Be calm and steady camera on…Tripods can make that wobbly phone be gentle1. Pistol Grip Tripod= $302. VT16 Fluid Head Tripod = $160

Estimated Cost: $30 for Bootstrap to $320 for Pros depending on setup

5. Support

We’re Doing It Live!!!Note the following app LIVE:AIR (pronounced Live To Air) can help you get right to livestreaming (it’s iOS only). Also the below all have capabilities to get you live from their apps…1. Basic App = $02. Pro App = $100

Estimated Cost: $0 for Bootstrap (free apps for iPhone) to $100+ for Pros (iPad multi-device switching Live:Air) depending on setup

Empower every person and every organization on the planet to achieve more.

Happy live video streaming builders, creators and makers!!!

Questions?

@djgeoffe on Twitter or followGeoffrey Colon on LinkedIn