Millennials 101: Communicating Effectively

MILLENNIALS 101:COMMUNICATING EFFECTIVELY

The Millennial Generation is misunderstood

• Age in 2012: 13 – 32

•Most Diverse Generation

• 2.45 Trillion in 2015 spending

MILLENNIALS DON'T LIKE INTERRUPTION

WITH AS MUCH CONTROL AS WE HAVE OVER OUR DAY TO DAY LIVES THROUGH TECHNOLOGY, BRANDS WILL HAVE TO ADAPT TO NEW WAYS OF CONSUMER THINKING.

ADS LIKE THIS DONT WORK ANYMORE!

Brands cannot interrupt consumers

and expect their efforts to work.

Customers are more in control now than they ever were and companies will have to adapt to the new ways of thinking.

LETS TAKE A LOOKCUSTOMERS ARE CONSUMING INFORMATION AND MAKING PURCHASING DECISIONS THROUGH THOUSANDS OF DIFFERENT CHANNELS TODAY.

Lets decode a few of the most popular social media platforms

• Facebook • Twitter • Vine • Instagram

• Pinterest • Tumblr • Foursquare • Snapchat

• 1.28 Billion active users

• 600 Million mobile users

• ~80 Million fake profiles

• 5X Offline sales ROI

Twitter

• 928 Million Users • $665 Million 2013 Revenue

• 500 Million tweets a day • Most users in China

• 1/4 of USA teens use Vine

• 40 Million + Users

• 5 Vines are created every second

• Great for engaging video marketing

INSTAGRAM

• 20 Billion+ photos shared

• 23% of teens say its the best social network

• 200 Million active users

• 80% of users are females

• Average shopper spends $140-$180

• 81% of users trust information from Pinterest

• 120,000 average sign ups daily

• 83 Billion + post

• 113 Million post per day

• 45 Million Users

• 5 Billion total check ins

• 40 Million + foursquare tips

Snapchat

• 400 Million snaps a day • 100 Million active users

• 70% of users are women

That list is only a few of the thousands of social networks available to

consumers today.

Each platform is differentCustomers treat each platform individually and have different motives on each!

!

The way consumers interact, engage, and share is dramatically different across the channels

Understand the mechanics

Once you understand the psychology of your customer on each platform, you can really penetrate the market.

Want to know more?

Follow me on twitter and ask me your questions. @Keithsol

www.sociallyin.com