Mobile Influences Purchasing Power

Mobile Influences Purchasing Power

"The explosion of mobile access across the globe has shaken foundations of traditional sales funnel. With mobile devices in hand, consumers are always shopping — be it at home,

on the subway or at work. New buying habits demand new approaches to consumer marketing and those in

mobile marketing space need to be at the ready to serve them"

- Chuck Martin, CEO Mobile Future Institute & author of Mobile Influence: The New Power of the Consumer

mCommerce changes consumers' shopping behaviour

Retail spending graph is growing because of Mobile

More than

90%use smartphone &

other mobile devices for shopping

Almost

50%mobile users browse

internet more because of mobile devices

26%smartphone users &

35% tablet usersshop more because

of mobile devices

There has been a remarkable shift of retail advertising to Mobile space

53%More spending for

Mobile websiteOptimization

46%More Spending for

developing Mobile sitesfor brands

36%More spending for

marketing & brandingthrough Mobile sites

Mobile influences purchasing paths and decisions...

...driving conversions through searches

Easy to find storesCheck price, validatepurchase from store

Research beforepurchase

Purchase

Searching shopping info

84%Home

36%While Travelling

51%In Store

46%While in a Queue

Most important job of an advertiser

is to choose the right medium to catch the right audience

when they search for...

Beauty Products

Electronics Items& Games Shoes

Clothes JewelryWatch

So, how does it all help?

45%Deeper customer engagement

to drive sales through personalized offers

41%Deeper customer engagement

to build loyalty through mobile channels

35%Deeper insights

into shopper behavior through mobile site or app insights

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