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RingRevenue presents:
October 10th, 2013 | Copyright RingRevenue®
Monetizing Mobile: The Power of Talk in a Multichannel World
In association with:
Agenda
The Mobile Business Model: Unproven?
The Role of Mobile in a Multichannel world
The Power of Talk
Questions and Takeaways
October 10th, 2013 | Copyright RingRevenue®
Meet Your Panelists
JT BentonVP Mobile Marketing Division
Bruce CookSVP Business Development
Eric Holmen CMO
October 10th, 2013 | Copyright RingRevenue®
The Mobile Business Model: Unproven?
“By 2015, 80% of companies will use mobile marketing in North America.”
-Kimberly Collins, Gartner Analyst
October 10th, 2013 | Copyright RingRevenue®
“Delivering personalized, immediate, and tailored content on mobile phones requires a paradigm shift in your marketing approach.”
-Thomas Husson, Forrester AnalystHow to Start Bridging the Mobile Monetization Gap, 2012
October 10th, 2013 | Copyright RingRevenue®
What types of mobile campaigns do brands test first?
Which mobile advertising methods have you tested?
The Mobile Business Model: Unproven?
JT BentonDoublePositive
Bruce Cook LendingTree
Eric HolmenRingRevenue
October 10th, 2013 | Copyright RingRevenue®
How has the mobile advertising landscape changed over the past 2 years?
The Mobile Business Model: Unproven?
JT BentonDoublePositive
Bruce Cook LendingTree
Eric HolmenRingRevenue
October 10th, 2013 | Copyright RingRevenue®
The Mobile Business Model: Unproven?
JT BentonDoublePositive
Bruce Cook LendingTree
Eric HolmenRingRevenue
Why are marketers slow to adapt their strategies to mobile?
October 10th, 2013 | Copyright RingRevenue®
The Role of Mobile in a Multichannel World
“90% of consumers begin a task on one
device then complete it on another.” –Todd Rowe, Managing Director of SMB Global Sales, Google
October 10th, 2013 | Copyright RingRevenue®
“Success will depend on the ability to mix different revenue streams and use mobile as an accelerant to existing business models.”-Thomas Husson, Forrester Analyst
How to Start Bridging the Mobile Monetization Gap, 2012
October 10th, 2013 | Copyright RingRevenue®
What is the most proven business model for mobile?
How are consumers interacting on mobile when it comes to large ticket purchases?
The Role of Mobile in a Multichannel World
JT BentonDoublePositive
Bruce Cook LendingTree
Eric HolmenRingRevenue
October 10th, 2013 | Copyright RingRevenue®
What is the most proven business model for mobile?
What is mobile’s primary role in the purchase process?
The Role of Mobile in a Multichannel World
JT BentonDoublePositive
Bruce Cook LendingTree
Eric HolmenRingRevenue
October 10th, 2013 | Copyright RingRevenue®
What is the most proven business model for mobile?
How can you engage users on mobile with relevant experiences?
The Role of Mobile in a Multichannel World
JT BentonDoublePositive
Bruce Cook LendingTree
Eric HolmenRingRevenue
October 10th, 2013 | Copyright RingRevenue®
“Brands and agencies must consider ways to use mobile channels as a response mechanism in concert with other non-interactive formats, such as print and TV, and not only as a stand-alone.”
- Mike McGuire, Gartner Digital Marketing Hype Cycle, 2013
October 10th, 2013 | Copyright RingRevenue®
Mobile search ads with click-to-call functionality perform 6% to 8% better than ads without it. -Forrester, Mobile Marketing Report 2013
October 10th, 2013 | Copyright RingRevenue®
How do inbound calls fit into a mobile strategy?
The Power of Talk
JT BentonDoublePositive
Bruce Cook LendingTree
Eric HolmenRingRevenue
October 10th, 2013 | Copyright RingRevenue®
How should marketers adapt their key performance metrics and measurement systems?
The Power of Talk
JT BentonDoublePositive
Bruce Cook LendingTree
Eric HolmenRingRevenue
October 10th, 2013 | Copyright RingRevenue®
October 10th, 2013 | Copyright RingRevenue®
Key Takeaways
• Mobile should be a core part of your current marketing strategy. Not in the future, now.
• One of the most simple and effective strategies to implement is adding a clickable phone number to all your mobile-based ads.
• Having the analytics and optimization tools to for multi-channel attribution is key in spending wisely. It also places you ahead of the curve.
RingRevenue is the cloud marketing solution that optimizes the inbound call channel, delivering better customers faster.
October 10th, 2013 | Copyright RingRevenue®
What is RingRevenue?
How can RingRevenue help me? We empower marketers with easy campaign and optimization tools to get more of the best customers calling.
We’ll help you transform your mobile marketing with the power of talk, to get better customers faster.
877-925-1787marketing@ringrevenue.com
Questions?
704-943-8263Bruce.cook@lendingtree.com
877-648-4275info@doublepositive.com
The Power of Talk
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