Monetizing Mobile - The Power of Talk in a Multichannel World

RingRevenue presents:

October 10th, 2013 | Copyright RingRevenue®

Monetizing Mobile: The Power of Talk in a Multichannel World

In association with:

Agenda

The Mobile Business Model: Unproven?

The Role of Mobile in a Multichannel world

The Power of Talk

Questions and Takeaways


Meet Your Panelists

JT BentonVP Mobile Marketing Division

Bruce CookSVP Business Development

Eric Holmen CMO



“By 2015, 80% of companies will use mobile marketing in North America.”

-Kimberly Collins, Gartner Analyst


“Delivering personalized, immediate, and tailored content on mobile phones requires a paradigm shift in your marketing approach.”

-Thomas Husson, Forrester AnalystHow to Start Bridging the Mobile Monetization Gap, 2012


What types of mobile campaigns do brands test first?

Which mobile advertising methods have you tested?


JT BentonDoublePositive

Bruce Cook LendingTree

Eric HolmenRingRevenue


How has the mobile advertising landscape changed over the past 2 years?










Why are marketers slow to adapt their strategies to mobile?


The Role of Mobile in a Multichannel World

“90% of consumers begin a task on one

device then complete it on another.” –Todd Rowe, Managing Director of SMB Global Sales, Google


“Success will depend on the ability to mix different revenue streams and use mobile as an accelerant to existing business models.”-Thomas Husson, Forrester Analyst

How to Start Bridging the Mobile Monetization Gap, 2012


What is the most proven business model for mobile?

How are consumers interacting on mobile when it comes to large ticket purchases?







What is mobile’s primary role in the purchase process?







How can you engage users on mobile with relevant experiences?






“Brands and agencies must consider ways to use mobile channels as a response mechanism in concert with other non-interactive formats, such as print and TV, and not only as a stand-alone.”

- Mike McGuire, Gartner Digital Marketing Hype Cycle, 2013


Mobile search ads with click-to-call functionality perform 6% to 8% better than ads without it. -Forrester, Mobile Marketing Report 2013


How do inbound calls fit into a mobile strategy?

The Power of Talk





How should marketers adapt their key performance metrics and measurement systems?

The Power of Talk






Key Takeaways

• Mobile should be a core part of your current marketing strategy. Not in the future, now.

• One of the most simple and effective strategies to implement is adding a clickable phone number to all your mobile-based ads.

• Having the analytics and optimization tools to for multi-channel attribution is key in spending wisely. It also places you ahead of the curve.

RingRevenue is the cloud marketing solution that optimizes the inbound call channel, delivering better customers faster.


What is RingRevenue?

How can RingRevenue help me? We empower marketers with easy campaign and optimization tools to get more of the best customers calling.

We’ll help you transform your mobile marketing with the power of talk, to get better customers faster.

[email protected]

Questions?

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The Power of Talk