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What is the true secret ingredient for great social media content? How do we deliver a great content strategy through multiple platforms? How do we take content engagement and social media to the next level? The key elements on planning and executing a content strategy that will set you apart and drive both brand and business.
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LET’S START
TODAY YOU ARE HERE TO TAKE SOMETHING USEFUL WITH YOU
JUST LIKE YOUR FANS: THEY WANT SOMETHING USEFUL FROM BRANDS
image by Radio Saigón on Flickr
OK, SO… WHAT IS USEFUL?
IS IT SOMETHING FUNNY? ENGAGING? EDGY? DISRUPTIVE?
*THESE ARE JUST FIREWORKS
image by Mark Hillary on Flickr
USEFUL IS SOMETHING USABLE!
*I.E. SOMETHING VALUABLE THAT YOUR FAN BASE IS WILLING TO SHARE, LIKE, COMMENT AND APPRECIATE
THINK: USEFUL MAKE: USABLE
ASK YOURSELF, DO ANY OF THESE APPLY TO MY CONTENT?
GIVE SOMETHING BACKMAKING IT USEFUL
THE SAME CONCEPT WITH A SMALL TWIST
BECOMES MORE USABLE AND DRIVES
BETTER ENGAGEMENT
CONTEXTUALLY, PROMOTING THE
MM TECHIES TEAM
+*MM TECHIES IS A GROUP OF EXPERTS READY TO SUPPORT THROUGH SOCIAL MEDIA
THINK CONTEXTUALLY AND FOCUS ON THE EXPERIENCES PEOPLE LIVE
image by Fabio Venni on Flickr
TAKE ADVANTAGE OF POP CULTURE!
*POPULAR CULTURE IS THE ENTIRETY OF IDEAS, PERSPECTIVES, ATTITUDES, MEMES,IMAGES, AND OTHER PHENOMENA THAT ARE WITHIN THE MAINSTREAM OF A GIVEN CULTURE
BE: RECOGNIZABLE BE: TIMELY BE: RELEVANT
ASK YOURSELF, HOW DO MY CUSTOMERS USE MY PRODUCT?
LISTEN & UNDERSTANDBEING PART OF POP CULTURE
JUST BY SEARCHING #CHILLBOX ON INSTRAGRAM WE REALIZED THAT THERE WAS A MOVEMENT IN THE WORKS…
PEOPLE WERE USING THE TOPPINGS AS A WAY TO EXPRESS THEMSELVES…
ACTUALLY IT IS SOME KIND OF ART FORM
CHILLBOX STARTED BUILDING CONTENT AROUND THIS AMAZING REVELATION
CHILLBOX IS TAKING IT ON TO THE NEXT LEVEL BY ENABLING USERS TO FEEL MORE COMFORTABLE WITH THE CONTENT PLATFORMS THAT THEY USE.
WHATS NEXT?
“PEOPLE DON’T SHARE STUFF BECAUSE THEY NOTICE IT. PEOPLE SHARE STUFF
BECAUSE ITS VALUABLE”HELGE TENNO
image by Fahim Fadzlishah on Flickr
PASSION IS SOMETHING VALUABLE!
PASSION: BRAND VALUE: BUSINESS
HOW DO I PRODUCE CONTENT THAT DRIVES BRAND AND BUSINESS?
CONTENT SHOULD FOCUS ON THE STORIES BEHIND THE EMOTIONS
image by Shay on Flickr
BRAND
BUSINESS
ALFA ROMEO 4C IS A 365 HALO EFFECT CAR FOR THE BRAND.
HAVING IT AROUND WAS A GREAT OPPORTUNITY TO DRIVE ENGAGEMENT
AND BY JUST TAKING ADVANTAGE OF THE TECHNOLOGY THAT WAS OUT THERE BOY IT ID…
WITH JUST AN iPHONE AND A SHARED GALLERY ON iCLOUD THE CLIENT AND THE COMMUNITY TEAM SAW,
APPROVED AND POSTED LIVE CONTENT.
EXPERIENCES ARE ALL ABOUT STORIES
SO YOU NEED TO BECOME THE STORYTELLER…
image by Simon Harriyott on Flickr
CREATE NATIVE PLATFORMS IN ORDER TO BE USEFUL AND RELEVANT.
YOU NEED TO CONVERGE YOUR EXPERIENCES WITH THEIR EXPERIENCES
AND BRING CONTENT TO A PERSONAL LEVEL
image by peace6x on Flickr
En(F)=(Cn + Ctx) x TSOSTI ROPAITIS
Engagement is a Function of Content, Context and Timeliness
THIS ALWAYS APPLIES:
CONTEXT
IS YOUR ENTRY POINT TO BE
USEFUL
CREATIVE
{Ctx}
THANK YOUStavros Kontaktsis
@stakon http://about.me/stakon
!Created by
Stavros Kontaktsis Andreas Mylonas Myrto Nikolaidi
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