NYC Live and Interactive Internet Summit 2013

Live & InteractiveYour Website in Focus - Does your website meet your objectives?Raheel Gauba // Brand Leader & Creative Director, Blackbaud #liveInt

Tuesday, October 22, 13

#liveInt

FOUNDATIONS OF SUCCESSFUL WEBSITES

8

UNDERLYING STRATEGIES FOR NONPROFITS:SHARE INFORMATION MORE EFFECTIVELYCOMMUNICATE IN A PERSONALIZED MANNERSUPPORT ORGANIZATIONAL GOALSBUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS

Tuesday, October 22, 13

#liveInt

SOME INTERESTING FACTS

9

It takes only a 20th of a second (50 milliseconds) for people to make decisions after viewing a website.SOURCE: BBC

It takes only a 20th of a second (50 milliseconds) for people to make decisions after viewing a website.SOURCE: BBC

Tuesday, October 22, 13

#liveInt

SOME INTERESTING FACTS

9

40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy

40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy

Tuesday, October 22, 13

#liveInt

SOME INTERESTING FACTS

9

69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance.SOURCE: Marketing Charts

69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance.SOURCE: Marketing Charts

Tuesday, October 22, 13

#liveInt

SOME INTERESTING FACTS

9

Only 55% of companies are currently conducting any online user experience testing.SOURCE: eConsultancy

Only 55% of companies are currently conducting any online user experience testing.SOURCE: eConsultancy

Tuesday, October 22, 13

#liveInt

SOME INTERESTING FACTS

9

46% of mobile users report having dif!culty interacting with a web page, and 44% complain that navigation was dif!cult.SOURCE: Keynote

46% of mobile users report having dif!culty interacting with a web page, and 44% complain that navigation was dif!cult.SOURCE: Keynote

Tuesday, October 22, 13

#liveInt

WEBSITE DESIGN & EXPERIENCE

10

DESIGN PHILOSOPHYEVERY PIXEL HAS A PURPOSEDESIGN MUST BE AUDIENCE CENTRICLESS IS ALWAYS MOREMAINTAIN OR IMPROVE THE BRAND IDENTITYTHE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUSFOCUS ON MOVING THE AUDIENCETHINK OUTSIDE THE BOXCONTENT IS KINGPUT YOUR CMS TO GOOD USE!

Tuesday, October 22, 13

#liveInt

IT’S THE ERA OF SIMPLICITY & USABILITY

11

Aaaah!

No more blinged

out websites!

Tuesday, October 22, 13

#liveInt

GO MOBILEOR GO HOME!

12

More people are browsingyour website using a mobiledevice than ever before...ARE YOU READY FOR THEM?

Tuesday, October 22, 13

#liveInt

YOUR SUPPORTERSARE SOCIAL...HOW ABOUT YOU?

13

/ are you listening?/ public networks/ private networks/ social sign-on tech/ ‘like’/ +1/ tweet

Tuesday, October 22, 13

#liveInt 14

CREATEDIGESTABLE +SHARABLE CONTENT!

oh, and I love

going viral!!!

they LOVE

reading me!

Tuesday, October 22, 13

#liveInt 15

HOW ABOUT PIZZAWITH YOUR USERS?

Tuesday, October 22, 13

#liveInt 16

EMOTIONS LEAD TO ACTIONS

/ storytelling/ powerful images/ engaging videos/ featured quotes/ calls to action

Tuesday, October 22, 13

#liveInt 17

WRITING STYLE & TONE

Tuesday, October 22, 13

#liveInt 18

(PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED... WHY SHOULD I SUPPORT YOU?

9,999 PEOPLE SERVED

9,999 GALLONS DELIVERED

9,999 PETITIONS FILED

9,999 LIVES SAVED

Tuesday, October 22, 13

#liveInt 19

AND FINALLY... CTA’s

What would you like for me to do next?

Tuesday, October 22, 13

#liveInt 20

your turn!

Tuesday, October 22, 13

Thank You!Live & InteractiveYour Website in Focus - Does your website meet your objectives?Raheel Gauba // Brand Leader & Creative Director, Blackbaud

Let’s continue the conversation on twitter #liveInt My twitter handle: @raheelgauba More slides here: slideshare.net/raheelgauba

Tuesday, October 22, 13