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NYC Live and Interactive Internet Summit 2013
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Live & InteractiveYour Website in Focus - Does your website meet your objectives?Raheel Gauba // Brand Leader & Creative Director, Blackbaud #liveInt
Tuesday, October 22, 13
#liveInt
FOUNDATIONS OF SUCCESSFUL WEBSITES
8
UNDERLYING STRATEGIES FOR NONPROFITS:SHARE INFORMATION MORE EFFECTIVELYCOMMUNICATE IN A PERSONALIZED MANNERSUPPORT ORGANIZATIONAL GOALSBUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS
Tuesday, October 22, 13
#liveInt
SOME INTERESTING FACTS
9
It takes only a 20th of a second (50 milliseconds) for people to make decisions after viewing a website.SOURCE: BBC
It takes only a 20th of a second (50 milliseconds) for people to make decisions after viewing a website.SOURCE: BBC
Tuesday, October 22, 13
#liveInt
SOME INTERESTING FACTS
9
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
Tuesday, October 22, 13
#liveInt
SOME INTERESTING FACTS
9
69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance.SOURCE: Marketing Charts
69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance.SOURCE: Marketing Charts
Tuesday, October 22, 13
#liveInt
SOME INTERESTING FACTS
9
Only 55% of companies are currently conducting any online user experience testing.SOURCE: eConsultancy
Only 55% of companies are currently conducting any online user experience testing.SOURCE: eConsultancy
Tuesday, October 22, 13
#liveInt
SOME INTERESTING FACTS
9
46% of mobile users report having dif!culty interacting with a web page, and 44% complain that navigation was dif!cult.SOURCE: Keynote
46% of mobile users report having dif!culty interacting with a web page, and 44% complain that navigation was dif!cult.SOURCE: Keynote
Tuesday, October 22, 13
#liveInt
WEBSITE DESIGN & EXPERIENCE
10
DESIGN PHILOSOPHYEVERY PIXEL HAS A PURPOSEDESIGN MUST BE AUDIENCE CENTRICLESS IS ALWAYS MOREMAINTAIN OR IMPROVE THE BRAND IDENTITYTHE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUSFOCUS ON MOVING THE AUDIENCETHINK OUTSIDE THE BOXCONTENT IS KINGPUT YOUR CMS TO GOOD USE!
Tuesday, October 22, 13
#liveInt
IT’S THE ERA OF SIMPLICITY & USABILITY
11
Aaaah!
No more blinged
out websites!
Tuesday, October 22, 13
#liveInt
GO MOBILEOR GO HOME!
12
More people are browsingyour website using a mobiledevice than ever before...ARE YOU READY FOR THEM?
Tuesday, October 22, 13
#liveInt
YOUR SUPPORTERSARE SOCIAL...HOW ABOUT YOU?
13
/ are you listening?/ public networks/ private networks/ social sign-on tech/ ‘like’/ +1/ tweet
Tuesday, October 22, 13
#liveInt 14
CREATEDIGESTABLE +SHARABLE CONTENT!
oh, and I love
going viral!!!
they LOVE
reading me!
Tuesday, October 22, 13
#liveInt 15
HOW ABOUT PIZZAWITH YOUR USERS?
Tuesday, October 22, 13
#liveInt 16
EMOTIONS LEAD TO ACTIONS
/ storytelling/ powerful images/ engaging videos/ featured quotes/ calls to action
Tuesday, October 22, 13
#liveInt 17
WRITING STYLE & TONE
Tuesday, October 22, 13
#liveInt 18
(PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED... WHY SHOULD I SUPPORT YOU?
9,999 PEOPLE SERVED
9,999 GALLONS DELIVERED
9,999 PETITIONS FILED
9,999 LIVES SAVED
Tuesday, October 22, 13
#liveInt 19
AND FINALLY... CTA’s
What would you like for me to do next?
Tuesday, October 22, 13
#liveInt 20
your turn!
Tuesday, October 22, 13
Thank You!Live & InteractiveYour Website in Focus - Does your website meet your objectives?Raheel Gauba // Brand Leader & Creative Director, Blackbaud
Let’s continue the conversation on twitter #liveInt My twitter handle: @raheelgauba More slides here: slideshare.net/raheelgauba
Tuesday, October 22, 13