Personal branding and the power of social media

Personal Brandingby Jeroen Corver

Jeroen Corver

TAG Communicati

ons

Sales

International

Photography

Gadgets

Family man

Tippie alumni

Technology

Networker

What is a brand?A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. 

- Seth Godin

How much of your business comes from referral or Word

of Mouth?

Personal Branding Definition

Personal branding is the process of developing a “mark” that is created around your personal name and your career. You use this “mark” to express and communicate your skills, personality, and values. The end goal is that the personal brand that you develop will build your reputation and help you to grow your network in a way that interests others. They will seek you out for your knowledge and expertise

- About.com

The new purchase funnel

• What makes you unique?

• Why do people do business with you?

• Why do people like you?

Become a thought leader

Network at events

Network Online

Don’t be this guy

Use Social Media

• Define your target audience

• Understand their communication style

• Choose your best medium

• Educate, Entertain, & Promote

• Repurpose your content

Social Media Stats

• Facebook is the 3rd largest country in the world

• 4600+ Tweets are send out per second

• Youtube reaches more U.S. adults aged 18-34 than any cable network

• 5 million photos are uploaded to Instagram every day

• 625,000 people join Google Plus every day

Source: Huffington post

Ice Bucket Challenge Stats• Last year in August $2.2 million donated to ALS

• This year in August $54 million donated to ALS

• 630,000 new donors

• Support a worthy cause

• Entertaining

• Easy and Accessible

Grant Cardone• 1500+ Youtube videos

• 289,000 Twitter Followers

• Best Selling Author of multiple business books

• Broadcasts shows every week

Connect with me

Linkedin.com/in/jcorverTwitter.com/jcorverfacebook.com/Jcorver3pinterest.com/jcorverjeroencorver.wordpress.comjeroenc@tagmarcom.com