PlayON - MARKETING PLAN FOR ANDROID APP

PlayON Step Out & Play ON

EXECUTIVE

SUMMARY

THESE DAYS ITS

HARD TO FIND

PEOPLE TO PLAY

GAMES,WORKOUT

AND FOR OTHER

RECREATIONAL

ACTIVITIES

So I came up with an

idea to create an app to

serve all the needs

required for recreational

activities.

YOU NAME IT

WE HAVE IT ONE STOP

DESTINATION FOR ALL

YOUR RECREATIONAL

NEEDS

SITUATIONAL

ANALYSIS

STRENGTH

ALL NEEDS

ASSOACIATED WITH

RECREATION SERVED

IN ONE APP

WEAKNESS

1. COMPETITIVE

MARKET

2.FUTURE

PROFITABILITY

OPPORTUNITY

GROWING

MARKET AND

DEMAND

1. RECOGNITION

2. MAKING TIE-UP

WITH SMALL AND

BIG RECREATIONAL

SERVICE PROVIDERS

1. FIND NICHE

2. START SMALL

3. RELEASE EARLY AND

TEST

4. INTEGRATE LATEST

TECHNOLOGY

5. KEEP ON INNOVATING

CUSTOMER SEGMENTS

1. YOUTHS

2. WORKING CLASS

3. TRAVELLERS

COMPETITION

POINT OF PARITY (POP)

1. INVITE FRIENDS

2. JOIN DIFFERENT

GAMES

3. BOOK

PLAYGROUNDS,GYMS,

COACHES ETC

4. SCHEDULE YOUR

ACTIVITIES.

POINT OF DIFFERENCE

1.RECREATIONAL MERCHENDISE STORE

2.TRACK DAILY ACTIVITIES (LIKE

WORKOUT TIME,CALORIES BURNED)

3.INTERACT WITH SPORTS

PROFESSIONAL

4.LIVE UPDATE OF LOCAL AND

INTERNATIONAL RECREATIONAL

GAMES

(FOOTBALL,ATHLETICS,BASKETBALL)

COLLABORATORS

1.RECREATIONAL STORES

2.RECREATIONAL

TRAINEES/PROFESSIONALS

3.ADVERTISING AGENCIES

VALUE PROPOSITION

1.EASY OF USE

2.CUSTOMER

SATISFACTION

TACTICS

OFFERINGS FREE

-INTERACT WITH FRIENDS

-FIND OUT ACTIVITIES GOING

-LIVE UPDATE OF RECREATIONAL

EVENTS/GAMES

-REVIEWS AND RATING

-TRACK PROGRESS AND SCHEDULE ACTIVITIES

-SHARE ACTIVITIES THROUGH SOCIAL MEDIA

PREMIUM

-PURCHASE RECREATIONAL MERCHENDISE

-BOOK PLAYGROUNDS,GYMS,TRAINEES ETC

-INTERACT WITH SPORTS PROFESSIONALS

-START YOUR OWN MERCHENDISE E-STORE

PRICING -0.5 CENTS FOR EACH

INTERACTION WITH SPORTS

PROFESSIONALS

-2% COMMISSION FROM

MERCHENDISE SELLERS ON

EACH PURCHASE

-MONTHLY 5 DOLLAR RENT

FOR E-STORE

-WITHIN TWO DAY DELIVERY

OF PRODUCTS PURCHASED

FOR EVERY CUSTOMER WHO

ARE READY TO PAYS 5

DOLLARS EARLY

1.FREQUENT CUSTOMERS

WILL BE OFFERED

DISCOUNTS

2.BEST RATED

MERCHENDISE WILL BE

RATED AS TRUSTED

SUPPLIERS

COMMUNICATION

VARIOUS OFFERS

AND REWARDS

WILL BE OFFERED

IN FIRST THREE

MONTHS

IMPLEMENTATION

-INTEGRATE TO ALL

RECREATIONAL EVENTS

-PROVIDE DELIVERY

EVERYEHERE

-INCLUDE ALL REMOTE

AREAS

CONTROLS 1.BUDGETING

2.CUSTOMER

FEEDBACKS

3.SALES TARGET

DISCLAIMER CREATED BY SHAHABAS SHAMSAD, NATIONAL INSTITUTE OF TECHNOLOGY TRICHY,

DURING A MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR, IIM LUCKNOW