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Presentatie van Martijn Arts (Total Active Media) tijdens de tweede masterclass van start-up-wedstrijd The Challenge 2013/2014
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social media
2014Total Active Media | Total Identityir. Martijn Arts - marts@totalactivemedia.nl
7 januari 2014
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I am
@arts118
©TOTAL ACTIVE MEDIA
TOTAL IDENTITY
4
ActivitiesPositioningProfiling
Founded 1963 TOTAL DESIGN
2000 changed nameTOTAL IDENTITY
GroupTOTAL IDENTITYTOTAL PUBLICTOTAL ACTIVE MEDIA ALLCOMMUNICATION SOFTWARE
No staff75
AreasConsultancyDesignPublishingInteractionPRCampaign
Network partnersCDRGrammaWirDesign
LocationsAmsterdamAntwerpBerlinBraunschweigDen HaagSeoul
©TOTAL ACTIVE MEDIA
TOTAL ACTIVE MEDIA
ActivitiesInterface design Web technologyOnline conversion
AmbitionMappingMixingMoving people
Founded 1996 ZaPPWeRK
2007 changed nameTOTAL ACTIVE MEDIA
Pay-offChallenging ambition[NL Online Omdenken]
No staff21
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The multifaceted worldEl hexagon
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person
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The outside worldLong tail and netnography
In the beginning... there was television
And then... there was marketing
What now? Are we the masses or are we individuals?
Grouped in smaller groups
The Long Tail briefly explained
How to know what group is best targeted?
Netnography is truly knowing your market
Zorg & Welzijn166.000
Techniek163.000
Economie157.000
Groen30.000
Know your general public
TECHCOLLEGE
CREATIVE COLLEGE
BUSINESS & ADMINISTRATION
COLLEGE
5500 leerlingen
1700 leerlingen
2200 leerlingen
markt
Know their themes
markt intern
Match those themes internally
CORPORATE SPEELVELD
LANDELIJK SPEELVELD
SPEELVELD ROC MN
ORGANISATIE ROC MN
EXTERNE PLATFORMS
EXTERNE INFLUENCERS
INTERNE INFLUENCERS
INTERNE PLATFORMS
Research and describe the several groups
MEDEWERKERS UNITS / BEDRIJFSDELEN
DOELGROEPEN / PERSONA’S
POPULATIE / MARKT
CORPORATE SPEELVELD
LANDELIJK SPEELVELD
SPEELVELD ROC MN
ORGANISATIE ROC MN
EXTERNE PLATFORMS
EXTERNE INFLUENCERS
INTERNE INFLUENCERS
INTERNE PLATFORMS
Create and maintain communities and fans
UNITS / BEDRIJFSDELEN
DOELGROEPEN / PERSONA’S
INTERNE PLATFORMS / CoP’S
EXTERNE PLATFORMS / COMMUNITIES
CORPORATE SPEELVELD
LANDELIJK SPEELVELD
SPEELVELD ROC MN
ORGANISATIE ROC MN
EXTERNE PLATFORMS
EXTERNE INFLUENCERS
INTERNE INFLUENCERS
INTERNE PLATFORMS
WOM:Word Of Mouth
MLM:Multi-Level Marketing
Make contact: inside = outside
CORPORATESPEELVELD
LANDELIJKSPEELVELD
SPEELVELDROC MN
ORGANISATIEROC MN
EXTERNEPLATFORMS
EXTERNEINFLUENCERS
INTERNEINFLUENCERS
INTERNEPLATFORMS
Platforms– www.rocmn.nl – ROC Intranet– www.sport.rocmn.nl– www.automotive.rocmn.nl– Leerdomein-portals in
oprichting Vavo Lyceum , Tech College, Bouw College, Beauty College, Business & Administration College, Horeca & Travel College, Welzijn College, Gezondheidszorg College, Veiligheid & Defensie College, ICT College en Creative College
Ambassadeurs
Leonard GelukVoorzitter CvB ROC MN 500+ connectiesLid Panel van Wijzen Onderwijsagenda.nl
Mohammed Sini 500+ connectiesVoorzitter Islam en Burgerschap, Influencer of the Year 2008, Officier in de Orde van Oranje Nassau
Jacob StuurwoldProgrammaleider internationaal netwerk
Paul LaaperDocent Horeca
Gemeenten en instanties – www.mboraad.nl– www.platformmidden-
nederland.nl– www.beteronderwijs-
nederland.nl– www.deonderwijsagenda.nl– www.rijksoverheid.nl– www.aanvalopschooluitval.nl– www.kijkoponderwijs.nl (over
onderwijs in utrecht)– www.platformbewegen-
ensport.nl (mbo)– www.hetplatform-
beroepsonderwijs.nl– www.cvicommunity.nl/home
Jongeren / scholieren– www.hu.nl
(Hogeschool Utrecht) – www.hku.nl (Hogeschool voor
de Kunsten Utrecht)– www.laks.nl – www.jong030.nl– www.uceestation.nl/utrecht– www.stoersteopleiding.nl– www.job.nl– www.roc.nl– www.tkmst.nl
Bedrijven– ROC MN Alumni – Linkedin
Group (24 members)
Belangrijkste thema’s – BBL – Uitval in het mbo– Veiligheid op school / mbo– Beroepsorientatie– Doorstroom hbo – Bereikbaarheid – Stage– Participatieonderwijs – Vakscholen
Concurrenten– ROC Asa– ROC van A’dam– A12– Rijn IJssel– ROC Rivor
Doelgroepen– Jongeren (Haal er uit wat er in
je zit)– Volwassenen (Meer kunnen
doen)– Bedrijven (Het beste naar
boven halen)– Decanen (Haal er uit wat er in
ze zit)– Gemeenten en instanties
(Meer doen en meedoen)
Totaal aantal ROC’s: Totaal aantal ROC-studenten:Waarvan BOL-studenten:Waarvan BBL-studenten: 25% = jonger dan 18 jaar 75%=ouder dan 18 jaar
Jongeren / scholierenBelangrijkste Hyves-groepen:– www.rocmnzenw.hyves.nl
1494 leden (Zorg & Welzijn)– ROC MN Amerikalaan, Utrecht
528 leden– ROC MN Unit Techniek &
Innovatie 87 leden– ROC MN Amersfoort 67 leden– ROC MN Nieuwegein 57 leden– ROC MN Recreatie 88 leden
Stakeholders– Linkedin Group ROC MN
90 leden (n.b.: er zijn in totaal 482 ROC
MN medewerkers actief op Linkedin)
Doelgroepen– Jongeren– Volwassenen– Bedrijven– Decanen– Gemeenten en instanties
Issues– schaalvergroting– fusies– het nieuwe leren– reorganisaties– marktwerking– ...
70
516.000
334.000
160.000
Guru’s
Rachel LinthorstRecruiter Trainees at Landal Greenparks 112 followers
Michiel van den AnkerLoopbaanbegeleider voorJongeren regio Utrecht 172 followers
Matthijs van de BosHRM-specialist
Lotte van OpstalUitblink-student Nederlandse Pop-Academie
Geke BuwaldaProjectleider Creatieve Industrie
Create an overview for yourself
CORPORATESPEELVELD
LANDELIJKSPEELVELD
SPEELVELDROC MN
ORGANISATIEROC MN
EXTERNEPLATFORMS
EXTERNEINFLUENCERS
INTERNEINFLUENCERS
INTERNEPLATFORMS
Platforms– www.rocmn.nl – ROC Intranet– www.sport.rocmn.nl– www.automotive.rocmn.nl– Leerdomein-portals in
oprichting Vavo Lyceum , Tech College, Bouw College, Beauty College, Business & Administration College, Horeca & Travel College, Welzijn College, Gezondheidszorg College, Veiligheid & Defensie College, ICT College en Creative College
Ambassadeurs
Leonard GelukVoorzitter CvB ROC MN 500+ connectiesLid Panel van Wijzen Onderwijsagenda.nl
Mohammed Sini 500+ connectiesVoorzitter Islam en Burgerschap, Influencer of the Year 2008, Officier in de Orde van Oranje Nassau
Jacob StuurwoldProgrammaleider internationaal netwerk
Paul LaaperDocent Horeca
Gemeenten en instanties – www.mboraad.nl– www.platformmidden-
nederland.nl– www.beteronderwijs-
nederland.nl– www.deonderwijsagenda.nl– www.rijksoverheid.nl– www.aanvalopschooluitval.nl– www.kijkoponderwijs.nl (over
onderwijs in utrecht)– www.platformbewegen-
ensport.nl (mbo)– www.hetplatform-
beroepsonderwijs.nl– www.cvicommunity.nl/home
Jongeren / scholieren– www.hu.nl
(Hogeschool Utrecht) – www.hku.nl (Hogeschool voor
de Kunsten Utrecht)– www.laks.nl – www.jong030.nl– www.uceestation.nl/utrecht– www.stoersteopleiding.nl– www.job.nl– www.roc.nl– www.tkmst.nl
Bedrijven– ROC MN Alumni – Linkedin
Group (24 members)
Belangrijkste thema’s – BBL – Uitval in het mbo– Veiligheid op school / mbo– Beroepsorientatie– Doorstroom hbo – Bereikbaarheid – Stage– Participatieonderwijs – Vakscholen
Concurrenten– ROC Asa– ROC van A’dam– A12– Rijn IJssel– ROC Rivor
Doelgroepen– Jongeren (Haal er uit wat er in
je zit)– Volwassenen (Meer kunnen
doen)– Bedrijven (Het beste naar
boven halen)– Decanen (Haal er uit wat er in
ze zit)– Gemeenten en instanties
(Meer doen en meedoen)
Totaal aantal ROC’s: Totaal aantal ROC-studenten:Waarvan BOL-studenten:Waarvan BBL-studenten: 25% = jonger dan 18 jaar 75%=ouder dan 18 jaar
Jongeren / scholierenBelangrijkste Hyves-groepen:– www.rocmnzenw.hyves.nl
1494 leden (Zorg & Welzijn)– ROC MN Amerikalaan, Utrecht
528 leden– ROC MN Unit Techniek &
Innovatie 87 leden– ROC MN Amersfoort 67 leden– ROC MN Nieuwegein 57 leden– ROC MN Recreatie 88 leden
Stakeholders– Linkedin Group ROC MN
90 leden (n.b.: er zijn in totaal 482 ROC
MN medewerkers actief op Linkedin)
Doelgroepen– Jongeren– Volwassenen– Bedrijven– Decanen– Gemeenten en instanties
Issues– schaalvergroting– fusies– het nieuwe leren– reorganisaties– marktwerking– ...
70
516.000
334.000
160.000
Guru’s
Rachel LinthorstRecruiter Trainees at Landal Greenparks 112 followers
Michiel van den AnkerLoopbaanbegeleider voorJongeren regio Utrecht 172 followers
Matthijs van de BosHRM-specialist
Lotte van OpstalUitblink-student Nederlandse Pop-Academie
Geke BuwaldaProjectleider Creatieve Industrie
And keep on working on it!
Netnografie De lagen in marketing-communicatie betreffen (1) corporate speelveld, (2) organisatie ROC MN, (3) interne platforms, (4) interne influencers - ambassadeurs, (5) externe influencers - guru’s, (6) externe platforms, (7) speelveld ROC MN en (8) het landelijk speelveld.
Thema’s en actualiteiten uit de samenleving worden gefilterd van buitenuit door concurrenten en doelgroepen, wat leidt tot bepaalde platforms. Bij deze externe platforms vormen guru’s weer invloedrijke link met ambassadeurs van het ROC MN, die op zijn beurt weer thema’s doorvoert in de organisatie tot op corporate niveau.
Thema’sVSV en verzuimCollege invoering: kleinschalig onderwijs/vakschoolVeiligheid op schoolStageplaatsen MBODoorlopende leerlijnenAanbod Nederlands en Engels MBO (coaching/tandemleren, maatjesproject, examinering)LoopbaanbegeleidingHUisvesting en bereikbaarheidBezuinigingen door 30+ maatregelLevenlang lerenSamenwerken met maatschappelijke partners (bedrijven, non-profit, organisaties, overheden, scholen, etc.)Focus (intern)Participatieonderwijs
Zorg & Welzijn166.000
Techniek163.000
Economie157.000
Groen30.000
TECHCOLLEGE
CREATIVE COLLEGE
BUSINESS & ADMINISTRATION
COLLEGE
5500 leerlingen
1700 leerlingen
2200 leerlingen
Netnografie ROC Midden Nederland
CORPORATE SPEELVELD
LANDELIJK SPEELVELD
SPEELVELD ROC MN
ORGANISATIE ROC MN
EXTERNE PLATFORMS
EXTERNE INFLUENCERS
INTERNE INFLUENCERS
INTERNE PLATFORMS
WOM:Word Of Mouth
MLM:Multi-Level Marketing
CORPORATE SPEELVELD
LANDELIJK SPEELVELD
SPEELVELD ROC MN
ORGANISATIE ROC MN
EXTERNE PLATFORMS
EXTERNE INFLUENCERS
INTERNE INFLUENCERS
INTERNE PLATFORMS
publiekdoelgroepentangeledcorporate
CORPORATE SPEELVELD
LANDELIJK SPEELVELD
SPEELVELD ROC MN
ORGANISATIE ROC MN
EXTERNE PLATFORMS
EXTERNE INFLUENCERS
INTERNE INFLUENCERS
INTERNE PLATFORMS
longtail platforms adaptive cap:‘learning organisation’
‘communities of practice’
WOM / MUM
Moderne ontwikkelingen
Klassiek modelCORPORATESPEELVELD
LANDELIJKSPEELVELD
SPEELVELDROC MN
ORGANISATIEROC MN
EXTERNEPLATFORMS
EXTERNEINFLUENCERS
INTERNEINFLUENCERS
INTERNEPLATFORMS
Totaal aantal leerlingen: 26.000 ROC MN = sterk in Beroeps Begeleidende Leerweg (BBL=4 dagen leren, 1 dag werken)
Verdeling leerdomeinen/sectoren (landelijk)
Hoeveelheid leerlingen (ROC MN)
Platforms– www.rocmn.nl – ROC Intranet– www.sport.rocmn.nl– www.automotive.rocmn.nl– Leerdomein-portals in
oprichting Vavo Lyceum , Tech College, Bouw College, Beauty College, Business & Administration College, Horeca & Travel College, Welzijn College, Gezondheidszorg College, Veiligheid & Defensie College, ICT College en Creative College
Ambassadeurs
Leonard GelukVoorzitter CvB ROC MN 500+ connectiesLid Panel van Wijzen Onderwijsagenda.nl
Mohammed Sini 500+ connectiesVoorzitter Islam en Burgerschap, Influencer of the Year 2008, Officier in de Orde van Oranje Nassau
Jacob StuurwoldProgrammaleider internationaal netwerk
Paul LaaperDocent Horeca
Gemeenten en instanties – www.mboraad.nl– www.platformmidden-
nederland.nl– www.beteronderwijs-
nederland.nl– www.deonderwijsagenda.nl– www.rijksoverheid.nl– www.aanvalopschooluitval.nl– www.kijkoponderwijs.nl (over
onderwijs in utrecht)– www.platformbewegen-
ensport.nl (mbo)– www.hetplatform-
beroepsonderwijs.nl– www.cvicommunity.nl/home
Jongeren / scholieren– www.hu.nl
(Hogeschool Utrecht) – www.hku.nl (Hogeschool voor
de Kunsten Utrecht)– www.laks.nl – www.jong030.nl– www.uceestation.nl/utrecht– www.stoersteopleiding.nl– www.job.nl– www.roc.nl– www.tkmst.nl
Bedrijven– ROC MN Alumni – Linkedin
Group (24 members)
Belangrijkste thema’s – BBL – Uitval in het mbo– Veiligheid op school / mbo– Beroepsorientatie– Doorstroom hbo – Bereikbaarheid – Stage– Participatieonderwijs – Vakscholen
Concurrenten– ROC Asa– ROC van A’dam– A12– Rijn IJssel– ROC Rivor
Doelgroepen– Jongeren (Haal er uit wat er in
je zit)– Volwassenen (Meer kunnen
doen)– Bedrijven (Het beste naar
boven halen)– Decanen (Haal er uit wat er in
ze zit)– Gemeenten en instanties
(Meer doen en meedoen)
Totaal aantal ROC’s: Totaal aantal ROC-studenten:Waarvan BOL-studenten:Waarvan BBL-studenten: 25% = jonger dan 18 jaar 75%=ouder dan 18 jaar
Jongeren / scholierenBelangrijkste Hyves-groepen:– www.rocmnzenw.hyves.nl
1494 leden (Zorg & Welzijn)– ROC MN Amerikalaan, Utrecht
528 leden– ROC MN Unit Techniek &
Innovatie 87 leden– ROC MN Amersfoort 67 leden– ROC MN Nieuwegein 57 leden– ROC MN Recreatie 88 leden
Stakeholders– Linkedin Group ROC MN
90 leden (n.b.: er zijn in totaal 482 ROC
MN medewerkers actief op Linkedin)
Doelgroepen– Jongeren– Volwassenen– Bedrijven– Decanen– Gemeenten en instanties
Issues– schaalvergroting– fusies– het nieuwe leren– reorganisaties– marktwerking– ...
70
516.000
334.000
160.000
Guru’s
Rachel LinthorstRecruiter Trainees at Landal Greenparks 112 followers
Michiel van den AnkerLoopbaanbegeleider voorJongeren regio Utrecht 172 followers
Matthijs van de BosHRM-specialist
Lotte van OpstalUitblink-student Nederlandse Pop-Academie
Geke BuwaldaProjectleider Creatieve Industrie
20011|NetnografieROC Midden NederlandAmsterdam, Nederland
www.totalactivemedia.nl TOTAL ACTIVE MEDIA
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My worldCommunication = innovation
2 3 4 5 6 7 8 9
RULER OF ONLINE DNA
2 3 4 5 6 7 8 9
ONLINE DNA VAN MARTIJN ARTS
2 3 4 5 6 7 8 9
PASSIVE USEACTIVE USE
ONLINE DNA VAN MARTIJN ARTS
2 3 4 5 6 7 8 9
PASSIVE USEACTIVE USE
ONLINE DNA VAN MARTIJN ARTS
2 3 4 5 6 7 8 9
PASSIVE USEACTIVE USE
5:9
ONLINE DNA VAN MARTIJN ARTS
social networks social media
filesharing
aggregatiemessagingsources
networks media
filesharing
aggregationmessaging
sourcesYou
networks media
aggregation
sourcesYou
filesharing
messaging
processinnovation
processinnovation
Phase 1.IntelligenceTraditionally desk research is done. Online research is now common, looking for data and new developments. Talking to others, calling and emailing helps to get to know “what’s new”.
Phase 2.NetworkFor each innovation and communication goal a network or target audience needs to be identified. Also, the staff needs to be examined. Traditionally external market research is done and CRM and database marketing is used.
Phase 3.OperationPractical operation normally is not connected woth the communication department. Everybody works with their own tools. Some standard like Microsoft Office. Other tools are more speacialized.
Phase 4.PublicationAfter finishing work, the result needs to be published and archived. Normally people store data on the company network. Publication is only for those who are involved.
Phase 5.DialogueDialogue is necessary to improve. This holds also for all publications. Traditionally people communicate with collegues of with others, e.g. on formal events.
Phase 6.EvaluationEvaluation is often forgotten. This is a shame because evaluation generates a lot of intelligence that is necessary for future processes. Traditionally evaluation was done by periodical market research.
Quadrant 1.Explore “dromer”Kolb called this style 'Diverging' because these people perform better in situations that require ideas-generation, for example, brainstorming. People with a Diverging learning style like to gather information. They are interested in people and tend to be imaginative and emotional. People with the Diverging style prefer to work in groups, to listen with an open mind and to receive personal feedback.
conceptualization experience
experientation
reflexion
Quadrant 4. Act “doener”People with an Accommodating learning style will tend to rely on others for information than carry out their own analysis. This learning style is prevalent and useful in roles requiring action and initiative. People with an Accommodating learning style prefer to work in teams to complete tasks. They set targets and actively work in the field trying different ways to achieve an objective.
Quadrant 2.Analysis “denker”People with an Assimilating learning style are less focused on people and more interested in ideas and abstract concepts. People with this style are more attracted to logically sound theories than approaches based on practical value. These learning style people is important for effectiveness in information and science careers. In formal learning situations, people with this style prefer readings, lectures, exploring analytical models, and having time to think things through.
Quadrant 3.Decide “beslisser”People with a Converging learning style are best at finding practical uses for ideas and theories. They can solve problems and make decisions by finding solutions to questions and problems. People with a Converging learning style are more attracted to technical tasks and problems than social or interpersonal issues. A Converging learning style enables specialist and technology abilities. People with a Converging style like to experiment with new ideas, to simulate, and to work with practical applications..
Test. Learning styles
Kolbs Learning Styles www.vergouwenoverduin.nl/Testen_Kolbtest.htmlwww.123test.nl/leerstijl
learningKolb’s
Styles
Google AlertsDeliciousStumbleUponDigg
LinkedIn Facebook HyvesNing
Google DocsWeShare (dropbox)iGoogleTWiki
Slideshare (prezi)YouTube (Flickr)WordPress (blogger)Scribd (docstoc)
TwitterGoogleWaveSocializrLinkedIn Groups
Google AnalyticsTwittercounterUnilyzerScoutlabs
processinnovation
publishing operation
network
intelligenceevaluation
dialogue
publishing operation
network
intelligenceevaluation
dialogue
Overview ofSocial Mediaplotted in an innovation process
The innovation process is used in this graph to plot all analyzed social media services. The phases in an innovation process are (1) intelligence, (2) network, (3) operation, (4) publishing, (5) dialogue and (6) evaluation. In every sextant at least four social media services are visible. Some of these services can be extended to other quadrants too. Therefore, some services cover more that one sextant. A complete social media mix covers all sextants with services that you REALLY use, as well as your target audience.
Google Alerts
Delicious
StumbleUpon
Digg
Hyves
Ning
Google Docs
WeShare (dropbox)
iGoogle
TWiki
Slideshare (prezi)
WordPress
YouTube
Scribd
GoogleWave
Socializr
LinkedIn Groups
Google Analytics
Twittercounter
Unilyzer
Scoutlabs
GOOGLE ALERTS
DELICIOUS
DIGG
STUMBLEUPON
NING
HYVES
SCRIBD
SLIDESHARE
UNILYZER
SCOUTLABS
TWITTERCOUNTER
GOOGLE ANALYTICS
WORDPRESS
YOUTUBE
GOOGLE WAVE
LINKEDIN GROUPS
SOCIALIZRGOOGLE DOCS
WESHARE
TWIKIIGOOGLE
publishing operation
network
intelligenceevaluation
dialogue
GOOGLE ALERTS
DELICIOUS
DIGG
STUMBLEUPON
NING
HYVES
SCRIBD
SLIDESHARE
UNILYZER
SCOUTLABS
TWITTERCOUNTER
GOOGLE ANALYTICS
WORDPRESS
YOUTUBE
GOOGLE WAVE
LINKEDIN GROUPS
SOCIALIZRGOOGLE DOCS
WESHARE
TWIKIIGOOGLEdo
decide
thinkdream
www.vergouwenoverduin.nl/Testen_Kolbtest.html
publishing operation
network
intelligenceevaluation
dialogue
Overview ofSocial Mediaplotted in an innovation process
The innovation process is used in this graph to plot all analyzed social media services. The phases in an innovation process are (1) intelligence, (2) network, (3) operation, (4) publishing, (5) dialogue and (6) evaluation. In every sextant at least four social media services are visible. Some of these services can be extended to other quadrants too. Therefore, some services cover more that one sextant. A complete social media mix covers all sextants with services that you REALLY use, as well as your target audience.
Google Alerts
Delicious
StumbleUpon
Digg
Hyves
Ning
Google Docs
WeShare (dropbox)
iGoogle
TWiki
Slideshare (prezi)
WordPress
YouTube
Scribd
GoogleWave
Socializr
LinkedIn Groups
Google Analytics
Twittercounter
Unilyzer
Scoutlabs
GOOGLE ALERTS
DELICIOUS
DIGG
STUMBLEUPON
NING
HYVES
SCRIBD
SLIDESHARE
UNILYZER
SCOUTLABS
TWITTERCOUNTER
GOOGLE ANALYTICS
WORDPRESS
YOUTUBE
GOOGLE WAVE
LINKEDIN GROUPS
SOCIALIZRGOOGLE DOCSWESHARETWIKIIGOOGLE
Phase 2. NetworkLinkedInSocial network. Used mainly by professionals above 30 years old. Integrates well with other social media like Twitter, Slideshare and Wordpress.
Todo’s- Update your profile until at least 80%- Mention project / company well- Organize LinkedIn- Ask for recommendations- Start a LinkedIn Group- Apply for all applicable LinkedIn Groups- Integrate Slidehare in LinkedIn- Use LinkedIn for finding professionals
Phase 3. OperationiGooglePersonalized overview of news and functionalities (RSS and gadgets). Used as startpage of the browser.
Todo’s- Start an iGoogle page- Start with all applicable RSS feeds- Integrate Google Alerts, Twitter, Slideshare- Integrate Google Docs & Spreadsheets- Find suitable simple gadgets (e.g. translate)
Phase 4. PublishingSlideshareWebsite aon which slides (Powerpoint, PDF et cetera) are published. Can be used for inspiration as well as publishing or archiving presentations.
Todo’s- Make a profile / complete until at least 80%- Upload a slide completely (use keywords)- Integrate slideshare in LinkedIn / iGoogle
Phase 5. DialogueTwitterWebservice used for notifications of 140 characters to followers. Can be integrated in other social network sites. Also, social media site tweet new favorites and posts.
Todo’s- Make a profile / complete until at least 80%- Follow all familiar persons (from project)- Follow people from competition / critics- Integrate Twitter in iGoogle- Use Shareoholic in browser for fast tweets- Try to find something that doesn’t take time- Try Twittercounter and see what works
Phase 6. EvaluationUnilyzerSocial media and internet marketing software. Designed as a dashboard, showing your performance on all social media en social networks.
Todo’s- Start using Unilyzer- Take time to set it up - make it good!- Integrate in iGoogle (if possible)
Phase 1. IntelligenceGoogle AlertsWebservice that sends a mail with links that mentioned the entered searchstring.
Todo’s- Define at least 5 keywords- Start with project name or company name- Follow up on all leads- Integrate in iGoogle- Learn and end with 10 valuable keywords
Corporate Social Media default professional social media mix
For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nl or +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl or + 31 20 750 9450)
Phase 2. NetworkLinkedInSocial network. Used mainly by professionals above 30 years old. Integrates well with other social media like Twitter, Slideshare and Wordpress.
Todo’s- Update your profile until at least 80%- Mention project / company well- Organize LinkedIn and start a Group- Try to find applicable LinedIn Groups- Search for LinkedIn as referrer to own site
Phase 2. NetworkFacebookThe largest social network in the world. If Facebook was a country it would be the third in the world.
Todo’s- Look at existing Facebook gadgets and learn- Try to find applicable Facebook Groups- If suitable, create a Facebook Group- Search for Facebook as referrer to own site
Phase 4. PublishingYouTubeA video sharing website on which users can upload and share videos.
Todo’s- Make an account and collect favorites- Analyze successful videos (target audience)- Click on suggested videos daily- Make your own video and upload (try it!)- Try also VIMEO- If applicable create a channel
Phase 5. DialogueTwitterWebservice used for notifications of 140 characters to followers. Can be integrated in other social network sites. Also, social media site tweet new favorites and posts.
Todo’s- Make a profile / complete until at least 80%- Follow all familiar persons (from project)- Follow people from competition / critics- Integrate Twitter in iGoogle- Use Shareoholic in browser for fast tweets- Try to find something that doesn’t take time- Try Twittercounter and see what works
Phase 6. EvaluationScoutlabsSocial media dashboard to track and analyse marketing data of social network tools
Todo’s- Start using Scoutlabs (30 day trial)- Take time to set it up - make it good!- Analyze at least every day 5 minutes- Make a full analysis after 30 days- Buy Scoutlabs if experience is positive
Phase 2. NetworkHyvesA free Dutch social networking site. The focus of this website is on keeping in touch with existing friends and making new friends. It is comparable with other social networking sites.
Todo’s- Look at existing Hyves gadgets and learn- Try to find applicable hyves- If suitable, create a hyve- Search for hyves as referrer to your site
Campaign Social Media default professional social media mix
For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nl or +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl or + 31 20 750 9450)
Phase 2. NetworkLinkedInSocial network. Used mainly by professionals above 30 years old. Integrates well with other social media like Twitter, Slideshare and Wordpress.
Todo’s- Update your profile until at least 80%- Mention project / company well- Organize LinkedIn- Ask for recommendations- Start a LinkedIn Group- Apply for all applicable LinkedIn Groups- Integrate Slidehare in LinkedIn- Use LinkedIn for finding professionals
Phase 4. PublishingSlidesharea business media site for sharing presentations, documents and pdfs with a professional community that regularly comments, favorites and downloads content.
Todo’s- Make a profile / complete until at least 80%- Upload a slide completely (use keywords)- Integrate slideshare in LinkedIn / iGoogle
Phase 4. PublishingWordpressAn open source blog publishing application powered by PHP and MySQL which can also be used for content management.
Todo’s- Write a blog and send it to relevant blogs- Try to become a blogger for di!erent blogs- Blog article at least once every fortnight- Integrate blogs on corporate website- Use Shareoholic for easier meso-blogging- Open a blog on wordpres.com, blogger or...
Phase 5. DialogueTwitterWebservice used for notifications of 140 characters to followers. Can be integrated in other social network sites. Also, social media site tweet new favorites and posts.
Todo’s- Make a profile / complete until at least 80%- Follow all familiar persons (from project)- Follow people from competition / critics- Integrate Twitter in iGoogle- Use Shareoholic in browser for fast tweets- Try to find something that doesn’t take time- Try Twittercounter and see what works
Phase 6. EvaluationGoogle AnalyticsA free service o!ered by Google that generates detailed statistics about the visitors to a website.
Todo’s- Start using Google Analytics (its free!)- Take time to set it up - make it good!- Analyze at least every day 5 minutes- Make a full analysis after 30 days- Buy Scoutlabs if experience is positive
Phase 1. IntelligenceDiggsocial news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories.
Todo’s- Follow Digg homepage at least once a day- Make an account and personalize- Integrate Digg RSS in iGoogle- Search for othe news RSS feeds- Integrate also othe feeds in iGoogle
Publishing Social Media default professional social media mix
For further assistance please call or e-mail Martijn Arts (marts@totalactivemedia.nl or +31 6 21267898) or go to Total Active Media ( www.totalactivemedia.nl or + 31 20 750 9450)
Bebo
Cloob (IR)
CyWorld (SKorea)
Draugiem.lv
Faces.md \ Impulse.bg
Friendster
Hi-5
Hyves (NL)
IRC Galleria (FI)
Iwiw.hu (HU)
Lide (CZ)
Mixi
Myspace
Nasza-Klasa (PL)
Netlog (SI)
One.it
Orkut
Perfspot
Skyrock
StudiVZ
Tuenti (SP)
V Kontakte
Wretch (TW)
Xiaonei
www.oxyweb.co.uk
October2008
Overview ofSocial Networksplotted on a world map
The data shows the highest ranking social network for each country by tra"c, not by members, page views or any other method. Data was taken from Alexa.com on 16th of oktober 2008. Alexa data comes from userswho have an Alexa toolbar as well as“data obtained from other diverse tra"c data sources” - Alexa.com.
Countries in grey do not have data available and for a few countries it was di"cult to identiy local social networks and therefor were omitted from the map.
Upload photos onlne
Uploaded a video onlne
Manage a social network profile
Written your own blog
Use micro-blogging webservice
November2009
Social Web Involvementin the Netherlands
Flickr is ranked #5 (20)*YouTube is ranked #5 (3)*LinkedIn is ranked #1 (12) Blogging is not in top10Twitter is ranked #10 (13)
* in World Traffic Rank (general ranking in Netherlands)
March2010
Netherlands
Overview ofSocial WebInvolvementplotted on a world map
The map provides a global snapshot of active social web involvement by market. The charts show the percentages those who are active by each form of social involvement. The size of the arch’s, represents the audience volume in millions. Visit globalwebindex.net to #nd the reasons behind the trends, how di!erent demograhics are involved, what motivates web users to get online and the quanti#cation of how brandsshould be active in social media.
Countries in grey do not have data available and for a few countries it was di"cult to identiy local social networks and therefor were omitted from the map.
More about the studyGlobal web index interviewed 32.000 web users in the 16 countries represented in this chart to provide a unique international perspective on web behaviour and social media involvement across the world. More importantly, Social Web Inex explored the impact on consumer behaviour, the power of social communications and the role for brands. The Global Web Inex was created by trendstream in partnership with Lightspeed research
Forrester research
Creators
Critics
Collectors
Joiners
Spectators
Inactives
0
February2008
Overview ofAge and activitywhat people are doing and who participates
This graph shows people by their activity and age group. Creators publish Web pages, write blogs, upload a video to sites like YouTube. Critics comment on blogs and posts ratings and reviews.Collectors use Really Simple Sindication (RSS) and tag Web pages to gather information. Joiners use social networking sites. Spectators read blogs, watch peer-generated videos, and listen to podcasts, Inactives are online but don’t yet participate in any form of social media.
Countries in grey do not have data available and for a few countries it was di"cult to identiy local social networks and therefor were omitted from the map.
More about the studyGlobal web index interviewed 32.000 web users in the 16 countries represented in this chart to provide a unique international perspective on web behaviour and social media involvement across the world. More importantly, Social Web Inex explored the impact on consumer behaviour, the power of social communications and the role for brands. The Global Web Inex was created by trendstream in partnership with Lightspeed research
October2009
50 57 57 59
4
3 3
16 31
28 16
4
18 7
14 20
14 12
3
15 10
17 25
20 10
3
11 8
16 29
20 11
11 18
23 23
16 10
7 22
36 18
12 5
13 34
28 14
8 3
13 30
27 16
10 4
4 9
34 37
16
22 14
36 20
8
17 10
48 18
7
12 9
47 24
8
90 64 64 72
14 M, 31 M6,1%, 2,4%800 M, 1,4 B85 M, 160 M6, 5.19:40, 9:00
110 M, 370 M45,6%, 28,8%52 B, 160 B3.1 B, 8.7 B28, 2320:00, 23:20,
5.6 M, 18 M10.1 %, 5.1%250 M, 650 M28 M, 74 M5, 4.111:40, 11:40
24 M, 66 M10,1%, 5.1%2.1 B, 4 B270 M, 550 M611 8.312:10, 11:40
Unique visitors:Reach:
Page views:Total visits:
Avg. visits per visitor:Avg. time on site:
Masters degree:Bachalors degree:
Some college:High school:
Less than HS diploma:
$ 0 - $ 25k:$ 25 - $ 50k:$ 50 - $ 75k:
$ 75 - $ 100k:$ 100 - $ 150k:
> $ 150k:
> 65:55 - 64:45 - 54:35 - 44:25 - 34:18 - 24
0 - 17
% women
% without children
Overview ofDemographicsDemographics of a fewmajor social networks
This graph shows the demograph-ics of four commonly used professional and semi professional social networks. All statistics are from Google Ad Planner and have been copied from a blog post of briansolis.com.
Countries in grey do not have data available and for a few countries it was di"cult to identiy local social networks and therefor were omitted from the map.
More about the studyGlobal web index interviewed 32.000 web users in the 16 countries represented in this chart to provide a unique international perspective on web behaviour and social media involvement across the world. More importantly, Social Web Inex explored the impact on consumer behaviour, the power of social communications and the role for brands. The Global Web Inex was created by trendstream in partnership with Lightspeed research
InformationisBeautiful.net
October2009
Overview ofGender BalanceChicks rule!
This graph shows the gender balance on social networking websites. Only one social networking website is a patriarchy, namely Digg. LinkedIn, YouTube, deviantART and Delicious are equalities and all (12) others are matriarchies.
This graph is based on US gender #gures and worldwide tra"c #gures.
* M = million more monthly female of male visitors
Countries in grey do not have data available and for a few countries it was di"cult to identiy local social networks and therefor were omitted from the map.
More about the studyGlobal web index interviewed 32.000 web users in the 16 countries represented in this chart to provide a unique international perspective on web behaviour and social media involvement across the world. More importantly, Social Web Inex explored the impact on consumer behaviour, the power of social communications and the role for brands. The Global Web Inex was created by trendstream in partnership with Lightspeed research
© T
OTAL
IDEN
TITY
Communication = innovation
@arts118
Udated automatically by:
and therefore indexed
Published manually to:
personal section; 18 followers
Published automatically on:
pers. profile; 458 connections
Published automatically on:
personal profile; 76 followers
Published manually to:
embedded the slideshare
Posted manually to:
personal section; 403 followers
Manually actions by:e-mail and iPhonecontacted (5) opinion leaders
Published by others to:totalactivemedia.nlcontacted opinion leaders
Published by others to:
homepage - featured section
Posted manually to:
personal section; 403 followers
Manually actions by:e-mail (signature)reaching customers / partners
Posted manually to:
personal section; 403 followers
Posted by others to:
retweeted multiple times
Published by others to:
home - most tweeted section
Manually actions by others:embedded in blogs23 embeds
Posted by others to:
retweeted multiple times
RESULTS5144 views on slideshare49 favs on slideshare26 embeds via slideshare4 times most tweeted on slideshare1 time posted as featured on slideshare> 1.500 times viewed on Frankwatching3 x as much views on totalactivemedia.nl
four new customers
WIKIPEDIA ENTRY BY MARTIJN ARTS
© T
OTAL
IDEN
TITY
offline2014Total Active Media | Total Identityir. Martijn Arts - marts@totalactivemedia.nl
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