#PSMGConf 2014 | Kristy Sammis | Social Media & #SFBatKid

Kristy Sammis

kristy@clevergirlscollective.com

@kristysf

SOCIAL MEDIA SUCCESS & THE #SFBATKID STORY

WE ARE

CLEVER

BLOGGERS

PINNERS

INSTAGRAMMERS

TWEETERS

FACEBOOKERS

PHOTOGRAPHERS

STORYTELLERS

CONTENT-CREATORS

MOVERS

SHAKERS

TASTEMAKERS

INFLUENCERS

GIRLS

IT’S 2014.SOCIAL MEDIA HAS SOLVED ALL

OUR MARKETING PROBLEMS!

(JUST KIDDING)

OF SOCIAL MARKETERS AREN’T SURE WHICH SOCIAL MEDIA TOOLS TO USE

*Source: Social Media Examiner 2014 Report, 2800 Marketers

Kiwanis slide 6

#SFBatkid

#SFBATKID BY THE NUMBERS

President Obama retweets one of

our staff photos!

1,816,783,718 TOTAL

TWITTER IMPRESSIONS

23,793,757 TOTAL

INSTAGRAM IMPRESSIONS

1,840,577,475 OVERALL

SOCIAL IMPRESSIONS

(A.K.A. “The Secrets of All Social Media Programs”)

THE SIX“SECRETS” OF #SFBATKID

THE SIX“SECRETS” OF #SFBATKID

1. GOAL

2. AUDIENCE

3. METRICS

4. MESSAGE

5. AGILITY

6. EMOTIONAL STORY

SECRET #1: GOAL

WHAT DO YOU WANT TO ACCOMPLISH?

SECRET #1: GOAL

WHO DO YOU WANT TO REACH?

SECRET #2: AUDIENCE

WHERE ARE THEY?

Estimated size of the crowd at City Hall: 20,000+

Number of countries where Batkid was discussed: 117

Total Social Impressions: 1,816,783,718

Number of hits per second to all Make-A-Wish websites during peak: 1,400

YOU GET WHAT YOU MEASURE

SECRET #3: METRICS

*FORRESTER RESEARCH WWW.FORRESTER.COM

“WHAT’S THE HASHTAG?”

SECRET #4: MESSAGE

OR IF IT DOES!?

WHAT IF THIS DOESN’T WORK?

SECRET #5: AGILITY

WHY WILL PEOPLE CARE?

SECRET #6: EMOTIONAL STORY

(A.K.A. “The Secrets of All Social Media Programs”)

THE SIX“SECRETS” OF #SFBATKID

QUESTIONS?

Kristy Sammis

kristy@clevergirlscollective.com

@kristysf

THANK YOU!