Show Your Marketing Some Love: CRM + Email Marketing

Nurtured leads make 47% larger purchases than non-nurtured leads.

Organizations that nurture their leads experience a 45% increase in lead gen ROI over those that do not.

EMAIL NURTURINGWith a little patience and TLC, nurtured contacts stay engaged with your

brand until they become first time or repeat customers.

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AIL MARKETING

50% of leads are qualified, but not yet ready to buy.

Contact’s preferences and place in the sales funnel is

tracked

Targeted content is delivered over time until contact is ready to buy

data sources cited here:http://www.hatchbuck.com/blog/crm_emailmarketing_infographic/

AUTOMATED FOLLOW-UPContacts crave your personal attention.

Timely, influential response is triggered

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AIL MARKETING

Marketers who take advantage of automation have seen conversion rates as high as 50%.

Contact’s actions are tracked

Triggered messages average 152% higher click-through rates than "business as usual" marketing messages.

Over 75% of email revenue is now generated by alternatives to generic one-size-fits-all campaigns.

PERSONALIZED CORRESPONDENCEContacts feel special when they receive one-to-one communication

designed just for them.

Personalized, relevant message is sent

Contact’s info and interests are collected

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AIL MARKETING

61% of internet users want marketers to demonstrate knowledge of the types of o�ers they like in email marketing messages.

Email marketers estimate 30% of email revenue derives from targeting to specific segments.

LIKE PB&J, SOME THINGS ARE JUST BETTER TOGETHER Put the heart back into your messaging when you marry the

info-tracking power of CRM with the nurturing touch of email marketing to increase engagement and drive sales.