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WHAT IS CONTENT ANALYSIS?
• Content analysis is a method for summarizing any form of content by counting various aspects of the content
• Content analysis is an essential part of many top companies of the world
• Companies use blogs & websites to update their customers and they follow the content writing which is now an effective technique of engaging customers online
• WhatsApp is an instant messaging app for smartphones that operates under a subscription business model. The proprietary, cross-platform app uses the Internet to send text messages, images, video, user location and audio media messages.
CONTENT ANALYSIS OF WHATSAPP BLOG
• The blog of WhatsApp is a well-developed and up to date blog. The content of blog is very effective.
TOPICS DISCUSSED
• Content About The Current Features– (Text Messaging, Location Sharing and Voice Clip
Sharing)
• New Updates– (Group Chat, Video Sharing, Audio Sharing and
Calling)
• Famous Posts – “Why We Don’t Sell Ads”
CONTENT QUALITY
• No mistake in the content of the WhatsApp posts
• No grammar and spelling mistakes• Not just introductory but with detail• They used bold/italic words and bullets
ACCESS
• Access is presence of contact information on the blog
• They haven’t revealed their contact information including their physical addresses, email addresses and telephone numbers
• “Access” strategy is rarely used by WhatsApp blog
POSITIVITY
• Is presence of various navigational features and multi-media contents.
• WhatsApp blogs provided many navigational features – (hypertexts within posts, site search)
• Use Less video and audio contents
SOCIAL NETWORK
• Blogroll function is considered to be used for social network building
• Facility to share posts on the social media
ASSURANCE
• Assurance is presence of various policy statements about blogs
• WhatsApp blog has links to policy statements posted in official websites– controls the flow of information– Authentic & Reliable Posts
• So that the visitors believe the information
SHARING TASKS
• Sharing tasks is the frequency of blog postings• Commonly WhatsApp posts 2-3 times a month• Sometimes once a month• Sometime less frequently than once a month.
CONCLUSION
• Content analysis provides you in sight of how much visitors visits your blog– Provides positive future results
• Well organized and reliable blog helps engaging more visitors
• Google provides authentic links when people search about WhatsApp
• Blog becomes more popular
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