Social Event Sponsorships

SOCIAL SPONSORSHIPS

MIGUEL NEVES

SENIOR ONLINE COMMUNITY MANAGER, IMEX GROUP

EMAIL: MIGUEL.NEVES@IMEXEXHIBITIONS.COM

TWITTER: @IMEXMIGUEL

SOCIAL MEDIA ADVOCATE

#HeathrowAirport

MY WORLD

•Online Communities

•Content Marketing (Branded value)

•Fighting for time/attention

•All projects are self financed

• I have no event budget…must secure

event sponsorships

SOME RESEARCH

WHAT SPONSORS WANT FROM PARTNERS

• Exclusivity is most important attribute

• Objectives are principally visibility and brand loyalty

• ROI is most valued service from sponsors (but 73% falling short)

• Ideal sponsorship is fully customised to sponsor’s strategy

• Social Media is the #1 channel for activating sponsorships (90%)

• Source: IEG Report – What Sponsors Want From Partners

EVENT SPONSORSHIP

1. Physical branding

2. Introductions

3. Digital branding

4. Outbound marketing

5. Social sponsorships

Isle Markers

Banners

Cafes

Printed Materials

Lounge

[€2,500 - €22,000]

PHYSICAL BRANDING

Education sessions

Meals

Networking breaks

INTRODUCTIONS

• Website banners

• IMEX App

[€1,750 - €16,500]

DIGITAL BRANDING

Emails

[€15,000]

OUTBOUND MARKETING

@SocialTeam

Photo Booth

EVENTLive

Wi-Fi*

[€3,000 – €15,000]

SOCIAL

Report on whole event

Exclusive

Multiple details

Service to all attendees

(Pixe Social)

Instant data capture

(Opt-in)

Digital Souvenirs

[Value = €12,000]

[Cost = €8,000]

@IMEXSOCIALTEAM

Exclusive

Iconic Branding

Contest

Luggage Set

Global buyers = ROI

Link to sponsor’s social presence

[Value = €6,000]

[Cost = €3,000]

PHOTO BOOTH (#VEGASSELFIE )

Homepage

Main social focus

Social Media Mashup

Video branding

Press worthy

[Value = €12,000]

[Cost = €8,000]

IMEXLIVE

Data Rich

Digital Branding

Social CTA

Right Place, Right Time

Many options

WI-FI CONNECTION (IN PIPELINE)

POSITIVES & NEGATIVES OF SOCIAL SPONSORSHIP

+ Easily adaptable

+ Online/Offline

+ Data Rich

+ Sales pipeline

+ User Generated Content (USG)

+ Sharing – Viral

---------------------------------

- Low profit margin (for now…)

- Requires socially active sponsor

- Resource heavy

EVALUATING SOCIAL SPONSORSHIPS

THE FUTURE OF SPONSORSHIP IS SOCIAL

Supports experience (on site & online)

Non-intrusive

Rewarding (user = memories, event = content)

Interactive (viral at best)

Relationship building

ROI is measurable

THANK YOU