Social media marketing plan

Social Media Marketing Plan for

Antivirus Products

By Leonid Singha Internet Marketing Professional email: leonidsingha@gmail.com

Facebook

Pointers for strategy:

• Profile and Company Page Creation

• Cover Photo Design

• Join relevant groups and advertise (not spam) on their pages

• Share updates of the brand, trivias, Infographic on regular basis

• Respond to Comments & Reply

LinkedIn

Pointers for strategy:

• Create Company Page

• Create Products & Services Tab

• Share updates of the brand, trivias, Infographic on regular basis

• Maximizing the LinkedIn news feed as a content delivery mechanism

• Join relevant groups and advertise (not spam) on their pages

Pinterest

Pointers for strategy:

• Business Account Creation• Custom Pinboards• Pin images of the brand or products, trivias, Infographic on regular basis• Repins• Invite to Pinboard• Run Contest on Pinterest• Follow relevant pinterest boards and advertise (not spam) on their pages

Google Plus

Pointers for strategy:

• Google+ Company Page Creation• Google + Cover Design• Google+ Updates• Google+ Follower Seeding• Join relevant communities /groups and advertise (not spam) on their pages• Content strategy same as facebook

YoutTube

Pointers for strategy:

• Initiate activities Video Optimization Video Submission Youtube Channel Creation Youtube Channel Design Youtube Viral Promotion

About The Brand – (XYZ…)

• Facts, news, updates, Philanthropic measures

• Like – New launches– Tactical promotional offers– Fun trivia's on group brands

Content Theme #1

Security Comparison

• Security comparison between life safety and internet security

Example.• We cannot guarantee that you will never be a victim of assault or

rape, there are several steps you can take to minimize your chances of being a victim.

• Difficult to estimate the number of hackers, there are several ways to protect your computer from hackers.

Content Theme #2

Security Tips

• Safety tips, advice

• Ways to stay safe on the net

• Some safety tips for seniors eg. walking with a companion is safer

Example.Don’t give out personal information, protect yourself from spamProtect yourself from email viruses

Content Theme #3

Content Theme #4

Mobile Security

• Virus protection, • Anti –theft • Call & Text filter

Internet security news, updates

• Post industry news and updates which is relevant to internet security/antivirus.

Eg.Safer Internet Day is celebrated worldwide in February to raise awareness about internet safety

Content Theme #5

Community for You

• Putting up a post on various communities that exist nowadays – internet security, PC antivirus, Mobile antivirus etc.

• We will share information about such communities, meet-ups and initiatives so that like-minded users can read about them and also join the relevant ones

Content Theme #6

Infographics

• A great visual medium

• Information graphics are a great way to give a lot of information in a creative poster-like format

Suggested Topics – • Web based attacks• How much of popular online sites consist of malicious

links(per minute/hour)- Social networking, Search engines, Video sites

Content Theme #6

“Make Safety a Habit” Facebook Contest

- share your safety story

Objective:• Create an app which can induce engagement with the users and also

enlighten them about importance of safety

Concept:• We can create an app where users can feed their unique safety tips• Topics could range from personal safety tips to road safety tips

- The most unique and utilitarian story would be selected as the winner

Suggested Duration: 2 weeks Suggested Gratification: $200 as the prize money

“Spam it Off!”

Facebook Contest

Objective:• To create user engagement on grounds of funny spam email subject lines

because laughter and jokes are something that everybody connect with.

Concept:• The idea is to invite users to participate in the contest. The contest is around

making users share the funniest of email subject lines which appeared in their spam folder of their inbox. -The most hilarious ones or the top three shall win prices from Antivirus e-shop.

Eg.- You are beautiful and we know it! Because you just won a beauty contest.        This is not a hoax! You just won 40 crores.

Suggested Duration: 2 weeks Suggested Gratification: $200 as the prize money

‘I Saved’ A contest on Pinterest

Objective:• Create an app which can induce engagement with the users and also

enlighten them about importance of safety

It’s this simple• Follow XYZ… on pinterest• Create a pinterest board call ‘I saved’• Click on ‘start pinning’ , to visit our products pin at least 10 of your

favourite product items.• Add #ISaved and @XYZ.. to each pin. When your board is complete, enter

your contact information and pinterest URL in the form below.

Suggested Duration: 2 weeks Suggested Gratification: $200 as the prize money

Facebook Advertising (Spend $200+/m) (Click to website)

Create ads to encourage people to visit your website

Example.Ad Title:Know What Is Killing Your System

Ad description:A wholesome stop-shop for all your security issues. Top of the line security software solutions, at competitive prices for every purpose. Anti-virus E-shop provides a wide range of products to fulfill all your gadgets.

Facebook Advertising (Spend $200+/m) (Click to website)

Create ads to encourage people to visit your website

Example.

Ad Title:100% Security 100% Trust

Ad description:A software shop to cater to all your internal security issues. Offering a wide range of products and brands, the software support is unparalleled. Antivirus e-shop is a healthy experience for your system!

Paid Advertising (LinkedIn)

Advertising Spend $200+/m

LinkedIn Advertising Management

Ad Type- Banner ads(link to website)

Paid Advertising (YouTube)

Advertising Spend $200+/m

YouTube Advertising Management

Ad Type- Banner ads(link to website)

Thank You