Social Media Roadmap: Where We're At. Where We're Going

1

WHERE WE’RE AT2013

WHERE WE’RE GOING2014

Social Media Roadmap

Karianne StinsonMediabrands Publishing

State of Social

2

3

BILLION Total Users

BILLION Photos Uploaded Daily

Of a Posts Engagement Happens in the First 5 Hours

Facebook

1.15+

250 75%

4

Million Total Users

Million Monthly Active Users

Million Tweets Are Sent Daily

Twitter

500+

288 400

5

Million Total Users

Million Active Users

Of Users are Male

Google+

500+

343 67%

6

Million Total Users

Million LinkedIn Groups

Of Users Update Their Profile Regularly

LinkedIn

238+

1.5 42%

7

Million Total Users

BILLION Photos Already Uploaded

Million Photos Uploaded Every Day

Instagram

130+

16 5

8

Million Total Users

Of Users Are Female

Of All Pins Are Repins

Pinterest

70+

69%

80%

9

BILLION Unique Monthly Visitors on YouTube

Of People Prefer Watching Video Over Reading Text

Of People Have Checked In

The Rest

1 60%

3%

Photo By Jason Howie

Visual Content Dominates

10

Hot Trends

11

12

Content Marketing

13

John Battelle

In the age of

digital media,

we believe

every brand

must become a

publisher

“

Brand Publishers

14

MANAGE & GROW Owned channels – digital, social and physical

PRODUCEInteresting, engaging and sharable content

DISTRIBUTEThat content to where your audience is

OWNED

EARNED PAID

Market Research

Content Marketing Plan

What are common questions

from customers

?

What kind of content?

Where do they

consume content?

15

Content Marketing Cycle

Research

Create

Optimize

Distribute

Promote

Measure

16

17

Real-Time

Marketing

18

Taylor Wiegert

Real-time Marketing is the

outcome of a deliberate

process that allows brands to

respond authentically, quickly

and based on the context of

conversations through

content, experiences or

service.

“

Risks & RewardsRISKS

• Seen as insensitive

• Damage brand

• Potential backlash

• Lose customers

• Legal Issues

• Look innovative

• Gain new customers

• Build brand love

• Gain advocates

• Increase sales

REWARDS

Tips for Success

PLAN FOR EVENTS

PREPARE CREATIVE AHEAD OF

TIME

KEEP YOUR BRAND IN

MIND

KEY DECISION MAKERS

TOGETHER

GET CREATIVE!

The Good

21

The Bad

22

23

Data & Analytics

What Your Audience Likes

24

Who is Your Audience

25

When is Your Audience Active

26

KARIANNE STINSONMANAGER, SOCIAL STRATEGY & PLANNING

@Karianne

www.kariannestinson.com

karianne.stinson@springcreekgroup.com

http://bit.ly/SocialRoadmap2013

MEDIABRANDS PUBLISHING