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Brief presention sharing a few tools and tactics which will help you achieve success with your social media platform.
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EASYTOOLS ANDTACTICS FORSOCIAL MEDIASUCCESS
WHAT WILL WE ACCOMPLISH TODAY?
We will review and discuss: Social media tools Social media tactics Discuss “Pay to Play” Your tricky social media marketing
issues
TOOLS
CAMERA+TAKE AWESOME PHOTOS AND EDIT THEM ON YOUR
PHONE!
PICMONKEYMAKE YOUR PHOTOS AWESOME.
WATERLOGUEHAVE SOME FUN WITH YOUR PHOTOS!
BUFFERAPPMANAGE YOUR TIME, SCHEDULE YOUR ACTIVITY
FEEDLYTEE UP YOUR CONTENT FOR EASY INFO AND SHARING!
TACTICS
MAKE A GOALIncreased salesBrand awarenessCustomer engagement
ANALYZE YOUR ACTIVITY, ACT ACCORDINGLY
Facebook AnalyticsGoogle Analytics
POST LEVEL INSIGHTS
COMPETITIVE INSIGHTS
SCHEDULE YOUR ACTIVITYBufferAppFacebook post scheduling
BE RESPONSIVE. BE ENGAGED.
HAVE A CONVERSATION.REMEMBER THE 80/20 RULE.
PAY TO PLAY
FACEBOOK IS PAY TO PLAY…BUT, FOR NOW,
IT IS AN INEXPENSIVE TACTIC
TWO STEP PROCESS Increase your page likes Advertise to your page fans and their
friends
FACEBOOK ADS
Ads can be targeted at: Demographic data: States, cities,
towns, zip codes Individual interests: (knitting,
Vermont, Dance, Wine etc.) Personal information: Gender, age,
marital status, degreeAds can cost as little as $2 per day
FACEBOOK PROMOTED POST Less than 5% of your
fans see your posts. Promoted posts allow you
to send your posts either a targeted audience similar to your ads, or your page fans and their friends
Promoted posts increase your posts views over 100% depending on how much you spend
You can spend as little as $5 to promote a post
YOUR QUESTIONS?
JOIN US!
Like us on Facebook!www.facebook.com/breezyhillmarketingFollow us on Twitter!@LauraBHill@BreezyHillMKTGJoin us on Pinterest!www.pinterest.com/breezyhillmktg
Link with us on LinkedIn!www.linkedin.com/LauraBreseeHillwww.linkedin.com/ChristineDiemFollow us on Instagram!@LauraBHill@BreezyHillMKTG
ADDITIONAL SLIDES
THE 80/20 RULE
80% of what you share online should be supportive of others or valuable to others
20% of what you share online should promote your business
YOUR BUSINESS PAGE
View the data about your page activity here.
Invite your personal friends to “like” your business Facebook page here.
View your business page newsfeed by clicking this Facebook icon
INTERACT AS YOUR BUSINESS
As your new business pageLike pages that relate to your business or interestComment on other business and
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