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@marketingplay3r
Social Media ToolsSeptember 2016 @ Prague
#holkyzmarketingu
@marketingplay3r
#SMTools
@marketingplay3r?How many
of you work with social media?
@marketingplay3r
Today’s Agenda1. Social Media landscape
2. Get to know yourself
3. Learn from competitors
4. Working effectively – Social Media management
5. Recommended tools
6. Q&A
@marketingplay3r
The Marketing Player Team
MatejData & Analytics
specialist with strong feeling for Strategy and
Conceptual Project Management. Keyword
Analysis and its implementation into SEO & Strategy is his primary
focus.
DeniEvent Manager with
extensive expierience in Product and Brand
Management. Based on her excellent soft skills,
her main focus is to negotiate a win-win situations for any
business.
MichalWell-rounded Digital
Marketer specializing in Content Marketing, SEO,
Social Media, and PR. Michal is driven by data and always looking to
“hack” marketing. Won’t take no for an answer.
That’s me!
@marketingplay3r
Global Digital Snapshot
Source: we are social
@marketingplay3r
OK, but……what does that mean for us here?
@marketingplay3r
Czech Republic Snapshot
Source: we are social
@marketingplay3r
Czech Republic – Social Network Growth
Source: Statista
@marketingplay3r
Czech Republic – Internet Users
Source: Statista
@marketingplay3r
High Penetration - Proof
@marketingplay3r
More Social Media stats
@marketingplay3r
More stats
@marketingplay3rGet to know yourself
@marketingplay3r
Social Media KPIsDefine the most important KPIs for your goals
• Are you reaching qualified people?
• Are you engaging with qualified people?
• How many of your social media fans are inquiring about your product or service?
• How many of them actually become customers?
@marketingplay3r
How to track your stats “under one roof”We like to use a tool called Cyfe
Here’s why:
• You can monitor literally everything!
• Super customizable
• Real-time reports
• Exports – really useful for reportingto management
@marketingplay3r
How to use Cyfe
Add one of the many widgets
But wait!
There’s more!
@marketingplay3r
Good not just for Social Media
Integrates with
Anyway, back to Cyfe itself…
@marketingplay3r
DashboardYour go-to place for all relevant info
You can create multiple dashboards
@marketingplay3r
Insider Tip
Use Zapier to extend the possibilities of Cyfe and greatly increase the possible integration options – over 400 more!
@marketingplay3r
Now you can…• Monitor your social media
• Correlate events with data
• Improve your social media strategy
• Gain deeper understanding of your audience
@marketingplay3r
“There’s no rule that says you can’t
spy on your competition”-Hectorpreneur
Learn from competitors
@marketingplay3r
What can you learn from competitors? What’s their most successful content
What to avoid – learn from their mistakes
Identify opportunities (i.e. unhappy customers)
How often they post
How engaged their audience is
How fast they’re growing
We like to use Rival IQ to get these insights
@marketingplay3r
To start – you can add your competitors and it automatically check for their social media accounts:
Rival IQ – Social Media accounts
@marketingplay3r
Intelligence across platformsCompare yourself against your competitorsin various areas and platforms.
Simple yet powerful
@marketingplay3r
What’s the most interesting content? Find out what gained the most traction for your competition and learn from it! Highest engagement
rate
Highest engagement total
@marketingplay3r
What’s the best time to post? • See when your own and your
competitors’ fans are the most engaged
• Adjust your strategy to cater to your audiencewhen they’re the mostactive
@marketingplay3r
Actionable intelligenceData provided by Rival IQ lets us discover gaps in our social media marketingand optimize for the best results
In this example:
Mall has low to none activity onInstagram and YouTube – room to improve- low engagements and engage-ment rates suggest low contentquality
@marketingplay3r
Many more featuresWe only scratched the surface. Rival IQ offers much, much more…
• Detailed analytics for each social media network
• SEO analytics
• SEM analytics
• Website history
• Reports
@marketingplay3r
Now you can…• Benchmark yourself against your
competition
• Use this intelligence to increase your social media efforts where it matters the most!
• Improve your social media strategy
• Understand your audience better and make better decisions
@marketingplay3rWorking effectively
@marketingplay3r
Social Media effectivity – key to success? • Is this your schedule?
• Social Media management tools like Buffer (and others) can help you become a Social Media Ninja by:
• Planning ahead – scheduling posts
• Automation
• Content Curation
• Very easy to use
@marketingplay3r
Buffer – simple and powerful• My favorite social media tool.
Why?
• Scheduling!!! Super simple or Power Scheduler
• Can be automated
• Content Curation
• Pablo (more on that later)
• Extension in browser
Power Scheduler
Simple Composer
@marketingplay3r
Pablo – image editor made for social• Social media content with
visuals gets 94% more views and is 40X more likely to be shared (source: ragan.com)
• Don’t be lazy! Now there’s no excuse!
• Pablo is super easy to use!
• Highly effective – and integrates with Buffer seamlessly
Power Scheduler
@marketingplay3r
Scheduling and automation
@marketingplay3r
Now you can…• Quickly plan posts and schedule
across multiple social media networks at once
• Save time and create amazing images to complement your content
• Automate your posts
• Easily share any article from within your browser
@marketingplay3r
What are the best tools to manage your online presence?
@marketingplay3r
Recommended Tools
@marketingplay3r
Recommended Tools
@marketingplay3r
Recommended Tools
@marketingplay3r
Social Media Tools – Principles• Invest in improvement of processes
• Think uniquely about every project
• Pick the right tools to attract your target audience
• Pick the tools according to 80/20 principle
• Use checklists and process documents to document repeated procedures
• Bookmark!
@marketingplay3r
What are the tools we are recommending?
- Buzzsumo
- RightRelevance
- Keyword Analysis
Content creation- Writing tools
- Picture editing tools
- Infographics
- Photobank
- Surveys & Questionares
- Video tools
- Webinar tools
Content Research
@marketingplay3r
What are the tools we are recommending?
- URL Builders
- URL Shorteners
- Content Directories
- Q/A Forums
- Automation – IFTTT & Zapier & others
Brand Monitoring & Analytics
- Brand Monitoring tools
- Cyfe [mentioned before]
- Google Analytics
- Social Network internal analytics
Automation & Curation
@marketingplay3r
Recommended Tools - Pricing
@marketingplay3r
Recommended Tools - Pricing
@marketingplay3r
Content Research
• Objective : Use content that is already popular and prevent wasting your time
@marketingplay3r
Content Creation
• Objective : Use the most suitable way to spread your ideas
@marketingplay3r
Content CreationOther writing tools :
• Word frequency counter
• Plagiarism checker
• Headline analyzer
• Topic generator
@marketingplay3r
Automation & Curation
• Objective : Make most of your content and free hands from repeating tasks
But don’t look like a robot!
@marketingplay3r
Automation & Curation toolkitWhat we will need:
• Google URL Builder
• URL Shortener – Snip.ly
• Q&A forum/Content Directory – Inbound.org
+ IFTTT and Zapier
@marketingplay3r
Recommended Tools – How to share links
@marketingplay3r
Recommended Tools – How to share links
@marketingplay3r
Recommended Tools – How to share links
@marketingplay3r
Automation – IFTTT and Zapier
List of recipes will be sent after the presentation straight to your inbox
@marketingplay3r
Brand Monitoring &
Analytics
• Objective : Engage with the audience, monitor your brand and always measure your results
@marketingplay3r
Q & A
Recommended