Starbucks kotler

Born in 1971 in Seattle Washington as a coffee

trading shop STARBUCKS today has expanded to 24,000+ stores in more

than 70 countries!

To inspire and nurture the human spirit – one person, one cup and

one neighborhood at a time.

• Insistence on imported high quality coffee beans.

• Making partners rather than hiring employees.

• Continuously working to imply corporate ethics in

company operations.

• Actively undertaking jobs with social responsibility.

• Howard Schultz

believed that to

exceed customers’

expectations it first

necessary to exceed

employees’.

• Starbucks does

not have

employees, it has

‘Partners’.

Contribution to the society is the rent

that we pay to live in the society.

• Starbucks is also a partner in PRODUCT(RED),

an initiative to help fight and stop the spread of

HIV in Africa.

• Starbucks donates 5cents from each Ethos bottle

of water that it sells.

• Starbucks employees helped in rebuilding

New Orleans after the Hurricane Katrina.

• They aim to increase the community

service working hours to 1 million a year.

• Purchasing 100% coffee through fair trade.

• Coffee and Farmer Equity (C.A.F.E.) Practices.

• Partnered with Conservation International.

Starbucks is

committed to reducing

its store-wastes and

recycling.

Starbucks took 10 years

to develop the world’s

first completely

recycled beverage cup.

Can the company

do enough to be

known as

‘responsible’?

Where should the

company draw the

line on supporting

socially responsible

programs?

• www.google.co.in

• www.starbucks.com

• www.1001fonts.com

• en.wikipedia.org

• www.online-convert.com

• en.savefrom.net

• www.youtube.com

• www.slideshare.net

• Marketing Management, a South Asian

Perspective by Philip Kotler.

Created by Mr. Karan Bhatt, L.D College of Engg.

Ahmedabad, during an internship in Marketing

Management under Prof. Sameer Mathur, IIM

Lucknow.