Targeting Business Marketing Via Bulk SMS

TARGETED MARKETING VIA SMS

Getting Business Messages directly to clients for maximum effectiveness

• Advertising Globally is a Billion Dollar Industry

• Businesses Spend a Huge Chunk of Revenue

Advertising

• A lot of the Advertising Budget for Businesses is

Wasted due to a Variety of Factors

• Lack of Advertising Strategy is one Factor

• Inability to Determine Business Demographics is

another

Statement of the Problem

• Established in Nigeria

• Operated in the SMS Industry for Years

• Gathered Experience as End-Users, Resellers

and Business Owners

• Operators of SMSBusiness.com.ng

Who We are?

• Advertising

• Issues with General Advertising Approach

• The Solution

• Our Solution

Points to Be Covered

• Businesses advertise to make their products and

services known

• To sell more items

• To create brand awareness

• To re-market existing clients/customers

Advertising

• Advertising without an end Goal in sight

• Advertising to the Wrong Demographics

• Advertising without Tracking/Testing Results

• Conveying a vague or No message in Adverts

• Advertising to the Wrong Locations

Issues with Normal Approach

• Determine end goal for Adverts

• Determine who you want to advertise to

• Set your budget for the Ad Campaign

• Choose advertising channels you wish to use

The Solution

• Conduct Market Surveys

• Actively collect customers contact details

• Use compiled data to determine demographics of

most frequent buyers

• Target adverts mostly at frequent buyers

• Test your advertising campaigns frequently

The Solution - contd

• Targeted Nigerian Gsm number database

• Demarcated by LGA

• Names of prospects available on request for

personalized marketing

• Sex of prospects indicated

Our Solution

Call us on +234-8099889889

Email : info@smsbusiness.com.ng

Contact Details