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Top Sponsored Updates Q2 2015
Top sponsored updates for North America were targeted to US/Canada, served at least 25,000 impressions, and are ranked by engagement rate. Engagement rate
includes clicks + social actions.
Methodology
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Top 5 Sponsored Updates in North America
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Top Updates- Q2 2015
What makes it engaging?
Stands out from the rest of the news feed by using a casual tone and incorporating a meme
Uses a short-form article format for easy engagement
Uses the intro copy to deliver an upbeat message as a hook
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Top Updates- Q2 2015
What makes it engaging?
Provides a lot of upfront value with the use of statistics in the intro copy and an infographic for visual engagement
These tactics are effective ways to tease out longer content like survey results or a research report
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Top Updates- Q2 2015
What makes it engaging?
The post optimizes mobile engagement by eliminating the intro copy
Taps into a very broad desire to be more successful: the main reason professionals use LinkedIn. The message is appropriate to the platform
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Top Updates- Q2 2015
What makes it engaging?
Niche content finds a place on LinkedIn with the use of an effective targeting strategy
The image adds context to the post
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Top Updates- Q2 2015
What makes it engaging?
It keeps content social by using human stories and peer learning
The intro copy is concise and clear and adds to the image and title
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Education
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Top EDU Updates- Q2 2015
What makes it engaging?
Provides career insights in addition to a call-to-action to take advantage of them
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Top EDU Updates- Q2 2015
What makes it engaging?
Large-format images take up more in-feed real estate and provide a visual hook
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Top EDU Updates- Q2 2015
What makes it engaging?
Uses a well-known persona
Taps into the desire of professionals to continuously learn and improve
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Top EDU Updates- Q2 2015
What makes it engaging?
Uses a familiar pros-and-cons formatto present useful information in an easy-to-digest way
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Top EDU Updates- Q2 2015
What makes it engaging?
The program reaches a broad target of aspiring executives
Leadership is always a top content topic on LinkedIn
Using first-person language keeps the tone social
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Technology
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Top Tech Updates- Q2 2015
What makes it engaging?
Stands out from the rest of the news feed by using a casual tone and incorporating a meme
Uses a short-form article format for easy engagement
Uses the intro copy to deliver an upbeat message as a hook
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Top Updates- Q2 2015
What makes it engaging?
Provides a lot of upfront value with the use of statistics in the intro copy and an infographic for visual engagement
These tactics are effective ways to tease out longer content like survey results or a research report
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Top Tech Updates- Q2 2015
What makes it engaging?
Finding relevancy with targeting, and speaking in the language if your audience, are two core best practices
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Top Tech Updates- Q2 2015
What makes it engaging?
Professionals come to LinkedIn to glean insights into industry trends.
Because of the forward-looking nature of the article, using a question in the intro copy encourages open dialogue and comments, earning more viral impressions
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Top Tech Updates- Q2 2015
What makes it engaging?
Mixing up your content tone and format with a little humor makes the content more relatable, and stands out from the more straightforward tone often found in a professional content feed
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Financial Services
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Top Finance Updates- Q2 2015
What makes it engaging?
The post optimizes mobile engagement by eliminating the intro copy
Taps into a very broad desire to be more successful: the main reason professionals use LinkedIn. The message is appropriate to the platform
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Top Finance Updates- Q2 2015
What makes it engaging?
Use of a compelling stat created intrigue and urgency amongst a broad professionals investing in future retirement
The infographic is clear and easy to understand, even on a small screen, optimizing mobile engagement
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Top Finance Updates- Q2 2015
What makes it engaging?
The use of an in-feed video player keeps content engagement on-site, reducing bounce rates experienced by slow external page loads
Addresses a common pain point amongst the target audience
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Top Finance Updates- Q2 2015
What makes it engaging?
The intro copy is short and effective, adding a little value and providing a clear call-to-action
The topic is broad enough to appeal to a wide audience, so micro-targeting on a post like this is not necessary and can limit reach and impact
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Top Finance Updates- Q2 2015
What makes it engaging?
“State of the industry” or “future of the industry” reports have a natural home on LinkedIn, where members are looking to stay informed and maintain career knowledge
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Business Services
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Top Business Updates- Q2 2015
What makes it engaging?
The article illustrates how training can turn a challenge into an opportunity
Posing a question as a simple challenge provides intrigue
The introduction of humor into the comments encourages additional participation
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Top Business Updates- Q2 2015
What makes it engaging?
Identifies a big gap between need and resource
Uses urgent language- “critical” and “extreme” to hook the reader in
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Top Business Updates- Q2 2015
What makes it engaging?
Career advancement and job placement are still common use cases for professionals on LinkedIn. Paying to promote a job fair or opening is an efficient practice, and geo-targeting keeps the relevancy high
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Top Business Updates- Q2 2015
What makes it engaging?
A large, colorful image draws attention in a scrolling news feed
The question posed sparks the imagination around personal use cases for business technology, tapping into the audience’s desire for inspiration
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Top Business Updates- Q2 2015
What makes it engaging?
Introduces a new term into an existing dialogue
Uses the popular list format to provide short-form insights
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