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TOYOTA`S MARKETING EXCELLENCE
Toyota is the master of Lean manufacturingRelentless innovationContinuous improvement
Different People Have Different Perceptions
After listening to various customers and their wants
Toyota builds cars their customers wish for anddesigns each product precisely and with care
Then it takes
And continuously innovates
Toyota`s advertising campaign varies with countries
Dealerships offer WHITE GLOVE TREATMENT, although Toyota understands each country defines PERFECTION differently!
TOYOTA OFFERS A FULL LINE OF CARS-
FAMILY SEDANSSPORT UTILITY VEHICLES TRUCKSMINIVANS
TOYOTA IS INTEGRATING ITS ASSEMBLY PLANTS AROUND THE WORLD
INTO A SINGLE GIANT NETWORK
In `06 Toyota earned over $11 billion
In `07 it edged past General Motors
In `08 it manufactured 9.2 million vehicles
`s automobiles have consistently ranked high in Quality & Reliability
Toyota`s cars suffered from various technical glitches and it affected many of its brands
IN `09 AND `10 FACED A MASSIVE RECALL OF OVER 8 MILLION IF ITS VEHICLES
Hoping to bring consumers back to the Toyota brand,the companyoffered incentives
Even after hard times, Toyota is COMFORTED by the fact that it is still leads the automobile industry worldwide
Toyota`s mastery is at lean manufacturing and relentless innovationToyota listens to its customers and build the cars they wantIt is successful `cause takes feedback and continuously innovatesIt`s advertising campaign varies with countries but overall communication remains the same Toyota offers a various line of cars and has various dealershipsIt`s integrating its assembly plants into a single giant networkIt was highly successful in `06-`08 but suffered losses in `09-`10The company offered incentives to bring back customersIt is still the leader in lean manufacturing and eco-friendly technologies
SUMMARY
Created by Pariichay Limbodia, IIT Bombay, during a marketing internship by Prof. Sammer Mathur, IIM LucknowDISCLAIMER
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