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Our CEO Arthur Policarpio's presentation during the IMMAP Summit 2013. Topic: How Mobile Transforms Business
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Phuc.Truong@mobext.com
Business Transformation through Mobile
by Arthur PolicarpioHead of Mobext, Asia-Pacific
The world’s largest mobile agency network
Canada
USA
Latam
Mexico Brazil Chile Argentina Colombia
EMEA UK France Spain Portugal Poland
Asia Pacific India Philippines Singapore Malaysia Indonesia China Vietnam Hong Kong Sydney
64%Internet Enabled Handsets
(ADMA/Nielsen 2012)
111%Mobile Penetration
(ADMA/Nielsen 2012)
Population: 95MMobile Subscribers: 106M+
402%Smart Phone Growth
(GFK Asia)
4thFastest Growing Mobile Internet
Market(GFK Asia)
We all know that mobile is big.
55%on mobile
If mobile is big, where’s the
money?
Loyalty Loop
What keeps CEO’s awake at night?
3 Things that Matter to CEOs
We have to stop thinking of mobile as just a media
channel.
• marketing• commerce/distribution• customer service• research• product development• business model
Business Transformation Platform
#1 Mobile Transforms Marketing
37© Mobext 2012 mobext.com
The First Moment of Truth
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#2 Mobile Transforms Commerce
Register Choose Redeem
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Mobile+Social Integration
Print integration
OOH Integration
In-Store Integration
Co-investment by Mobext on media
Flawless, in-store experience
#3 Mobile Transforms the Customer Experience
3326© Mobext 2012 mobext.com
time to serve order errors product availability
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Scan & Go Tablet Application
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faster time to serve
serve multiple customers simultaneously
minimal errors
instant inventory confirmation
CRM
QR codes: out of home & print
Over 30,000 scans in less than a month Nearly 30% of
total traffic to mobile site
Mobile Website
Over 90,000 visitors in under a month
3:52 average navigation time
Consumer catalogue tablet app
Builds awareness of features and performance
Allows audience to ‘make it mine’ (customise options)
Over 10,000 test drives
Sales force tablet app (dealerships)
After-sales smartphone app
User manual
Car history
Fuel consumption data
Service schedule
Roadside assistance request
Dealer link
#4 Mobile Transforms
Research & Product Development
51
How do you introduce a new beer brand in a highly-crowded
market?
Let the consumers co-create the product.
Consumers choose the perfect brew.
10% of annual target pre-sold
• marketing• commerce/distribution• customer service• research• product development• business model
Business Transformation Platform
57
50
Arthur PolicarpioHead of Mobext, Asia-Pacific
arthur.policarpio@mobext.com0917-5694375Twitter: @artpolicarpio
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