Tweeting for Business

BUSINESS@AnnmarieHanlon

TWEETING FOR

#socialmedia#Headzupbusiness 

@AnnmarieHanlon

15th JANUARY 2009TWITTER BECAME THE BREAKING #NEWS CHANNEL

@AnnmarieHanlon

ALL JOURNALISTS ARE ON TWITTER

@AnnmarieHanlon

HOW TO USE IT

LEARN CUSTOMER SERVICE

ASK QUESTIONS, FIND PEOPLE AT CONFERENCES, FIND THINGS,

JOIN INTO CONVERSATIONS

ESSENTIALS OF WORKING WITH TWITTER

@AnnmarieHanlon

YOUR PURPOSE

What’s your brand voice?Personal or professional?

Funny or serious?Objective or opinionated?

What’s your subject?Hobbies, interests, experience, expertise

@AnnmarieHanlon

YOUR PROFILE

• Relevant image (you or a logo)

• Change the banners

• You CAN change the bio!

• Include a suitable landing page

• One hashtag – or two

• And keywords

HOW AND WHERE TWITTER WORKS FOR LEADS

@AnnmarieHanlon

IT WORKS BEST IF

• It’s an offer

• Or free

• It’s time-limited

• There is a trial option

• It includes rich media

@AnnmarieHanlon

FOCUS ON A RELEVANT HASHTAG

• Look at the bigger picture – check tagboard

• Listen to conversations - Hootsuite

• Offer help and advice

• Share tips on the subject

• Post latest news on the subject

• Curate findings from reports

• Use connected hashtags - see hashtagify.me

@AnnmarieHanlon

4MK512MARKETING

DERBYUNI

SOCIALMEDIA

MARKETINGFUN

DIGITAL MARKETING

SOCIAL MEDIA

MARKETING

MARKETING DIGITAL

MARKETINGMURDERS

FLEXIBLEAPPROACHABLE

LEARNING

hashtagify.me

@AnnmarieHanlon

FOCUS ON AN EVENT

• Use the event hashtag to find others attending

• Follow those of interest

• Meet up in breaks

• Share photos; organisers and speakers ALWAYS RT ☺

• Use Moments to create summaries after sessions (use the hashtag)

MOMENTS

@AnnmarieHanlon

FOCUS ON A LOCATION

• Follow others in the location• Use the ‘PlaceHour’ Twitter

group• Share relevant images of the

location• Post details of upcoming news

events• Ask questions for services in the

area• Use twitter.com/search-home

to see what’s happening in your sector

TAKE THE OFFLINE ONLINE

PROVIDE STUFF

@AnnmarieHanlon

FOCUS ONA SUBJECT

• Share tips related to the subject

• Provide selected highlights from a conference or event about the subject

• Post original thoughts on the subject

• Explore similar subjects

• Build lists of experts

TRIALS (FOR FREE)

@AnnmarieHanlon

ALWAYS LINK BACK

To your website or blog, for more information

Use landing pages to collect data

Take the Twitter conversation to your database

Link to a tool like mailchimp

THE BASICS OFTWITTER ADS

@AnnmarieHanlon

TWITTER AD CAMPAIGNS

@AnnmarieHanlon

TWITTER CARDS SUMMARY CARD WITH LARGE IMAGE

Text (tweet 140 characters)

Headline 70 chars max

Web address

CTA

Image 800x320 pixels

@AnnmarieHanlon

COMPLEX =CARTOON IT

PROMOTESUCCESSFUL TWEETS

PITFALLS TO AVOID

@AnnmarieHanlon

Messy images, big text overlay, words we don’t search for, jumping

on bandwagons…

@AnnmarieHanlon

WE DON’T LIKE

• Too many sales messages

• Too many hashtags

• Generic banal comments (how are you today?)

• Retweeting yourself

• Auto responders!

INTEGRATING TWITTER INTO YOUR SALES PLAN

@AnnmarieHanlon

WHO ARE YOUR POTENTIAL CUSTOMERS?

Look at existing customers•Add to a private list

•Who do they follow?

USE TWITTER AS A SALES TOOL

• Identify opportunities• Have ready-to-go advice to

share• Follow• Ask if they found a solution

Research prospects •Follow them

•Add to list

•Check out who they follow

•Explore what they talk about

@AnnmarieHanlon

Publish your Twitter ID on all marketing collateral

Use 1 photo for all your profiles

If you want to be re-tweeted…

Repurpose your content

Create a content calendar

INTEGRATE AND PLAN

Follow me on Twitter @AnnmarieHanlon

THANK YOU!

Follow me on LinkedIn uk.linkedin.com/in/annmariehanlon