Twitter 101 for execs

Twi$er101forExecs

anintroduc5ontotwi$er

TraceyJohnston|@AceyJohnston|commcommentry.com May2016

Whatwe’llcover•  Whatistwi$er?

•  Ourorganisa5onontwi$er

•  Why?-valueoftwi$erforexecu5ves•  How?•  Let’sdoit

TraceyJohnston|@AceyJohnston|commcommentry.com May2016

Whatistwi$er?

•  10yearsold•  Postandreadmessagesof≤140characters•  310millionmonthlyac5veusers•  83%aremobileusers•  2.8millionmonthlyac5veusersinAustralia

Source:twi$er.comandsocialmedianews.com.au

TraceyJohnston|@AceyJohnston|commcommentry.com May2016

Why?•  Whereisyouraudience?

•  Tellastory,shareideas•  AccesstotheideasofexpertsforFREE•  Create/par5cipateinacommunityofprac5ce•  Strengthenrela5onshipswithyouraudience/

community•  Stayinformedinreal5me•  Modelposi5vecommunica5onskills•  Askillandchannelforyourpersonalbrand

TraceyJohnston|@AceyJohnston|commcommentry.com May2016

Risks

•  Sameprinciplesasface-to-face•  Beprofessional•  Noran5ng•  Nopersonala$acksoraggression•  Nothingyoucan’tbackupwithevidence•  BEPROFESSIONAL!

TraceyJohnston|@AceyJohnston|commcommentry.com May2016

twi$erbasics•  Profilesetup•  Whotofollow•  Howtotweet•  #hashtagsand@usernames•  @reply,@usernameand.@username•  Lingo–RT,MT,ICYMI,ping,TY,HT•  Lists•  Directmessages•  Whentotweet

TraceyJohnston|@AceyJohnston|commcommentry.com May2016

What to tweet

•  Engagingcontent•  Bevisual•  Beauthen5c•  Beoriginal•  Steerclearof‘Iamhere’‘I’mea5ng’‘my

officetoday’…unlessyoucanaddvalue•  Quotetweets–addyourowncomment

TraceyJohnston|@AceyJohnston|commcommentry.com May2016

Overtoyou

•  Icanhelp•  One-on-one•  Watchforawhilethenjumpin•  Contentstarters•  S5ckwithwhatyouknowatfirst

TraceyJohnston|@AceyJohnston|commcommentry.com May2016

ThankYou!

TraceyJohnston|@AceyJohnston|commcommentry.com May2016