Ultimate Social Media Blueprint - Building Your List Through Social Media (Keynote presentation)

The Ultimate Social Media Blueprint

Proven Profit-Generating Strategies That Rock!

Julie Masonwww.fb.com/TheSocialMediaPrincesswww.linkedin.com/in/juliemason1www.twitter.com/GuruJules

“The Social Media Princess”

Here’s What We’ll Cover Today...

• Avoid the 3 biggest mistakes most businesses make that repel customers quicker than a spray of Baygon!

• LIKE/KNOW/TRUST – the importance of relationship marketing

• Proven profit-generating strategies that help you make money using social media marketing!

©The Social Media Princess 2013

©The Social Media Princess 2013

Do you believe social media can really work

for your business?

©The Social Media Princess 2013

Most People have mixed feelings about social media...

1) You’ve tried it in the past with dismal results, so

you’re not a believer that it works

2) You’ve heard stories about lack of security on Facebook and don’t want to put yourself in harm’s way

3) You’ve tried a few ideas, seen some results but would love to get bigger conversions

©The Social Media Princess 2013

©The Social Media Princess 2013

3 Biggest Mistakes

That Repel CustomersLike A Spray Of Baygon

In The Face

...& How To Avoid Them!

©The Social Media Princess 2013

Mistake #1

No Strategy!

Develop A Strategy

• What are your business goals?

• Who is your ideal client?

• What are their fears, wants, needs & frustrations?

• What is your ‘call to action’?

©The Social Media Princess 2013

©The Social Media Princess 2013

Mistake #2

Not postingenough!

Post Often

• Twice a day

• Create themes around your ideal client’s desires

• Be visual

• Schedule ahead of time

©The Social Media Princess 2013

©The Social Media Princess 2013

Mistake #3

Content is notEngaging!

Create Engaging Content

• Use images

• Think about your copy

• Ask for engagement

• Think outside the box

©The Social Media Princess 2013

Cyclic Phase of Facebook Marketing

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Image courtesy of Wildfireapps.com

Social media influence users to recommend and buy

©The Social Media Princess 2013

©The Social Media Princess 2013

Do You Have A Conversion Funnel?

Some Questions You Need To Consider...

• Do you have a hot and hungry market?

• If yes, what does your market want?

• If no, how can you make it interesting?

©The Social Media Princess 2013

Conversion Funnel #1 – Ecommerce

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FB AdWebsite Shop

FB Shop Ebay Store

Buy/Customer

Conversion Funnel #2 – Content Marketing...

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FB Fan See Post Click To Website Buy/Customer

Conversion Funnel #3 – Email Marketing...

©The Social Media Princess 2013

FB AdSqueeze Page/Facebook App

Email signup Email OpenEmail Click To

VisitWebsite

Buy/Customer

Relationship Building Through Emails

Add Value, Gain Trust, Monetize...

©The Social Media Princess 2013

Strategy #1

Strategy #1 – Relationship Building

©The Social Media Princess 2013

Strategy #1 – Relationship Building

©The Social Media Princess 2013

Create a VALUE ADD product

Strategy #1 – Relationship Building

©The Social Media Princess 2013

Create a Facebook App OR Squeeze Page

Strategy #1 – Relationship Building

• Create your ad

©The Social Media Princess 2013

Strategy #1 – Relationship Building

©The Social Media Princess 2013

Have your email funnel ready to rock!

Build A HOT List

This strategy is so good that is should be licensed to print money!

©The Social Media Princess 2013

Strategy #2

Strategy #2 – Build A HOT List

• Goal was to build a HOT list of prospects that would buy again and again

• Needed to be leveraged (time/money)

• Needed to create brand awareness Australia wide

• My recommendation = run webinars

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

©The Social Media Princess 2013

Post on FB Pageinc. Bitly link

FB Sponsored Post Ad

Webinar Registration

Email ListDouble Opt-In

WebinarSales

Strategy #2 – Build A HOT List

• Determine your goal / outcome for webinar

• Design a compelling end offer / call to action

• Create your presentation (see slideshare.net)

• Interview someone in your niche (find on LinkedIn)

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

• Meetingburner.com

• GoToWebinar.com

• Google+ Hangout

• Slideshare.net

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Strategy #2 – Build A HOT List

• Write your promotion copy

• Set up the event online

• Once set up – shorten the URLusing www.bitly.com

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

• Create a FB Post

• Have a catchy title & benefits

• Include the bitly link to the Registration page

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

• Create a FB Post

• Have a catchy title & benefits

• Include the bitly link to the Registration page

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

• Create a series of Facebook Ads on the post

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

• Setup a Landing/Sales page on your website for your compelling offer (for the end of the webinar)

• Ensure you allow 1/3 of your presenting time to share the benefits of the offer and the WIIFM

©The Social Media Princess 2013

Strategy #2 – Build A HOT List

©The Social Media Princess 2013

Take Action!

Strategy #2 – Build A HOT List

©The Social Media Princess 2013

$6,500+ sales in slowest 2 weeks of the year PLUS:1150 clicks on ad150 people registered 80 people live on the line

GREAT RESULT!

80 new likes on EOMFY

100 new likes on TSMP

77 Optins

CAUTION!!!

This is not a Kevin Costner movie.

If you build it, they will not necessarily come

©The Social Media Princess 2013

Traffic Driving Strategies...

Know your target market:• Age range• Gender• What pages are they hanging out on• What are their interests? Their struggles? What

keeps them up at night?• What engages them

Be patient with yourself. This takes time – collect infoover time and it will add up!

©The Social Media Princess 2013

Traffic Driving Strategies...

• Invite your friends – trusted but not always targeted

• Email your list – trusted and targeted

• Facebook Ads – quick, easy and targeted

©The Social Media Princess 2013

©The Social Media Princess 2013

Be Social Media Savvy!

Puts your business on the social media mapDiscover how to draw customers to youSecret strategies that generate $$$

©The Social Media Princess 2013

Be Social Media Savvy!Facebook Timeline For PagesStrategies That Make Money On Facebook Leveraging Your LinkedIn ProfileTwitter For BusinessHow To ROCK Your Biz With YouTube Video

©The Social Media Princess 2013

More LIKES in 1 day than past 3 weeks!!!

©The Social Media Princess 2013

$225,000 sales generated from LinkedIn!!

©The Social Media Princess 2013

“Be Social Media Savvy!”video series All For Just...

$299.00