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Title
#HeroConf@Matt_Umbro
Understanding & Running Profitable eCommerce Campaigns
Matthew UmbroDirector of Paid Search at Exclusive Concepts
Founder of PPCChatApril 28, 2014
Agenda
#HeroConf@Matt_Umbro
• Methodology of eCommerce PPC• Product• Category• Experimental
• Product Listing Ads• Text Ads & Ad Extensions• Remarketing
Methodology
#HeroConf@Matt_Umbro
Methodology
#HeroConf@Matt_Umbro
Methodology
#HeroConf@Matt_Umbro
Methodology
#HeroConf@Matt_Umbro
Methodology
#HeroConf@Matt_Umbro
Methodology
#HeroConf@Matt_Umbro
Methodology
#HeroConf@Matt_Umbro
Methodology
#HeroConf@Matt_Umbro
Product Listing Ads
#HeroConf@Matt_Umbro
Product Listing Ads
#HeroConf@Matt_Umbro
Product Listing Ads
#HeroConf@Matt_Umbro
Product Listing Ads
#HeroConf@Matt_Umbro
Product Listing Ads
#HeroConf@Matt_Umbro
Product Listing Ads
#HeroConf@Matt_Umbro
Text Ads & Ad Extensions
#HeroConf@Matt_Umbro
Text Ads & Ad Extensions
#HeroConf@Matt_Umbro
My eyes are drawn to the PLAs, not the text ads
Text Ads & Ad Extensions
#HeroConf@Matt_Umbro
Text Ads & Ad Extensions
#HeroConf@Matt_Umbro
Text Ads & Ad Extensions
#HeroConf@Matt_Umbro
Sitelinks
Seller RatingsSocial
Consumer Ratings
Text Ads & Ad Extensions
#HeroConf@Matt_Umbro
Text Ads & Ad Extensions
#HeroConf@Matt_Umbro
Remarketing
#HeroConf@Matt_Umbro
Remarketing
#HeroConf@Matt_Umbro
Remarketing
#HeroConf@Matt_Umbro
Remarketing
#HeroConf@Matt_Umbro
Remarketing
#HeroConf@Matt_Umbro
*Image from www.perfectaudience.com
Remarketing
#HeroConf@Matt_Umbro
Remarketing
#HeroConf@Matt_Umbro
Remarketing
#HeroConf@Matt_Umbro
Thank You!
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