Title

#HeroConf@Matt_Umbro

Understanding & Running Profitable eCommerce Campaigns

Matthew UmbroDirector of Paid Search at Exclusive Concepts

Founder of PPCChatApril 28, 2014

Agenda

#HeroConf@Matt_Umbro

• Methodology of eCommerce PPC• Product• Category• Experimental

• Product Listing Ads• Text Ads & Ad Extensions• Remarketing

Methodology

#HeroConf@Matt_Umbro

Methodology

#HeroConf@Matt_Umbro

Methodology

#HeroConf@Matt_Umbro

Methodology

#HeroConf@Matt_Umbro

Methodology

#HeroConf@Matt_Umbro

Methodology

#HeroConf@Matt_Umbro

Methodology

#HeroConf@Matt_Umbro

Methodology

#HeroConf@Matt_Umbro

Product Listing Ads

#HeroConf@Matt_Umbro

Product Listing Ads

#HeroConf@Matt_Umbro

Product Listing Ads

#HeroConf@Matt_Umbro

Product Listing Ads

#HeroConf@Matt_Umbro

Product Listing Ads

#HeroConf@Matt_Umbro

Product Listing Ads

#HeroConf@Matt_Umbro

Text Ads & Ad Extensions

#HeroConf@Matt_Umbro

Text Ads & Ad Extensions

#HeroConf@Matt_Umbro

My eyes are drawn to the PLAs, not the text ads

Text Ads & Ad Extensions

#HeroConf@Matt_Umbro

Text Ads & Ad Extensions

#HeroConf@Matt_Umbro

Text Ads & Ad Extensions

#HeroConf@Matt_Umbro

Sitelinks

Seller RatingsSocial

Consumer Ratings

Text Ads & Ad Extensions

#HeroConf@Matt_Umbro

Text Ads & Ad Extensions

#HeroConf@Matt_Umbro

Remarketing

#HeroConf@Matt_Umbro

Remarketing

#HeroConf@Matt_Umbro

Remarketing

#HeroConf@Matt_Umbro

Remarketing

#HeroConf@Matt_Umbro

Remarketing

#HeroConf@Matt_Umbro

*Image from www.perfectaudience.com

Remarketing

#HeroConf@Matt_Umbro

Remarketing

#HeroConf@Matt_Umbro

Remarketing

#HeroConf@Matt_Umbro

Thank You!