Viral Marketing

VIRAL MARKETING

PRESENTATION BY:- Akhil Gupta

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Definition

“Viral marketing is a phenomenon that facilitates and encourages people to pass along a marketing

message.”

Advantages

• Cheap and low costs

• Extensive reach

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Challenges• Brand dilution

Avoid misinterpretation

Focus on entertainment (not brand)

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Goals• Sales increase

• Customer satisfaction

• Customer loyalty

• Increase traffic of websites

• Increase brand awareness

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Tools & Instruments E-mail & Websites

Forums & Social networks

Online Broadcasts & Podcasts

Instant Messengers Online games | quizzes

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Example Shareoption7

Example Tell-a-Friend8

Tools & Instruments9

Conclusion

• Phenomenon that encourages people to pass

along a message

• Similar to a virus

• Many advantages and disadvantages

• Good and efficient way to advertise

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Thank you for your attention!

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ANY QUESTIONS ?

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