What are the major ways of entering a foreign market

Ways of entering a foreign market

A Joint Venture is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets.

Licensing is a simple way to engage in international marketing. The licensor issues a license to a foreign company to use a manufacturing process, trademark, patent. The licensor gains entry at little risk and the licensee gains production expertise or a well known product or brand name.

Direct Investment is the purchase or acquisition of a controlling interest in a foreign business by means other than the outright purchase of shares

Recap :

Credits :

www.idownloadblog.comwww.slideshare.netSezinindia.comInternationalbusinessnews.comwww.worldintelligencesquar.frwww.agileconnection.comwww.cpmscheduling.com