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INGWorks ?
How does
MANISHA SHRIVASTAVACUJ
.
The role of brands
1. IDENTIFICATION
Brand identifies the source of the product
2. RESPONSIBILITY
Allows customer to assign responsibility of the product
3. PROTECTION
Brand provides the firm legal protection
Brand signals certain level of quality
Brand provides security of sustained future revenues to the owner
Scope of branding
RECAP
1.What is Brand2.Role of Brands3.Scope of Branding4.Examples
CREDITS
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