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This is my second top performing post on LinkedIn. I talk about the real meaning of Marketing, not the definitions or concepts we learn in books. Without understanding the underlying purpose of Marketing - which is to empathize with customers - marketers cannot succeed. I talk about the core values of Marketing that many marketers tend to forget in pursuit of their goals.
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Sriteja Reddy Wudaru
Definition of Marketing
AdvertisementsSales
4PsSocial MediaBranding
Customer Service
Promotions
Research
NOT JUST THESE
The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.
- Peter Drucker
Marketing is not what you do to realise the goals of Corporate Strategy.
Marketing IS Corporate Strategy.
Brands should not decide corporate goals and then ask marketers to achieve them. Marketing should be involved in designing corporate strategy and the brand’s goals.
Marketing is not Sales. While Sales end with customer’s purchase,
Marketing still continues.
Marketing is the beginning and end of customer relationship cycle where as sales is just a season in the year. It comprises everything – from research to customer service.
Marketing encompasses everything a business does in its totality. Marketing is everything — from the inception of an idea to product development…and more
Everything starts with understanding your customer’s needs.
Marketing is fun
The real essence of marketing is empathizing with customers. when you feel marketing as a chore, you will not like it. When you enjoy it, it will be a breeze and you will be successful.
Read the full article here
What REALLY Is Marketing?5 Points Every Marketer Should Remember To Be Successful
1214 views | 56 likes and comments | 200 shares | my second top performing post on LinkedIn
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