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The recent months new possibilities have been added to Google Adwords. In this presentation we show you what has changed and how this can benefit your campaigns. We also provide you with some tips on how to improve your new and existing campaigns.
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Happy users are loyal users
What’s new in Google Adwords
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Shopping campaigns
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Differences
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Differences
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• Prioritize & Filtering
Differences
• Productgroups
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Differences
• Benchmark of the competition
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Tips: Shopping campaigns
• Add priorities to shopping campaigns
• Use custom labels: price, sale, season,
margin,…
• Analyse competition
• Structure the productgroups wisely
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Focus on Mobile
Close variant matching
Disable close variants is impossible
Example: microwave as exact match
Microwaves, micro wave, micro waves
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Close variant matching
• Still need close variant matching?
– Add negative keywords
– Add variants as keyword and adjust bids for
these keywords
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New demografical targeting tab
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Tip 1: advertising on brand
name• Cheap
• High conversion rate
• Sitelinks and Extensions
• Looks professional
• Keywords
• Quality score
• Discourage the competition
• Set up a brand campaign
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Tip 2: Use negative keywords
• Is not used very often
• Why?
– More relevant traffic
– Better conversion
– Achieve your goals
– Less costs
• Copy to all you’re campaigns
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Tip 2: Use negative keywords
• Ideas for negative keywords:
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Tip 3: Bid adjustment for regions
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Tip 3: Bid adjustment for regions
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Tip 3: Bid adjustment for regions
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Tip 4: GEO targeting 3G/4G
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Target:Zweden
Target:Frankrijk
TargetIjsland
Questions?
Info at humix dot be
@humixBE @Andreas_r
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