You Don't Need To Create Traffic - Just Step In Front Of It

You just need to step in front of it

You Don’t Need To

Create Traffic

Todd D. McPartlin

Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213

iMarketing Leader’s R4 Marketing

System

Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213

Chapter 6 In My Book.

“You Don’t Need To Create Traffic

– Just Step In Front Of It”

Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213

What are the 3 types of traffic?

1.Traffic that you own2.Traffic that you control3.Traffic that you do not control

Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213

Traffic You Own

• The money is in your list• Email or Text Messaging List• Use a CRM• Customer Relationship Management• Must Build a Relationship

Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213

Relationship Building Tips

1. Communicate Frequently2. Write to individual, not a group3. Provide Value

a. Maximum 3 to 1 – Education to Selling

4. Offer other products or services to help them

Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213

Traffic You Control

• PPC (Pay-Per-Click) Google Adwords, Bing & Facebook• You control the flow – pick your ideal customer• Create specific ads, landing pages & messages• Must attempt to add them to your list ( traffic you own )

Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213

Traffic You Don’t Control• Natural Traffic • SEO• Social Media• Links from other sites

• High quality content• Update your website & social

properties often• Attempt to add to your list –

conversion will be less than PPC

Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213

Types of Keywords

• Two types of searches• Buyer• DIY – do it yourself

• Focus on buyer keywords• i.e. Plumbing• Fix leaking toilet vs. toilet

leaking

Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213

Action Steps

1. Research 3 – 6 buyer keywordsa. Use Google Keyword Toolb. Use PPC to drive trafficc. Write high quality content around

those keywords2. Review your competition3. Setup CRM to capture your list4. Setup lead capture on your website

Contact us if you have any more questions or if you’d like help!

leader@imarketingleader.com 979-314-7213

Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213

iMarketing Leader | imarketingleader.com