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Technology and Monetization Overview
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
o Monetization Architecture and Strategy Overview
o Mobile SMS messaging monetization o Advert click journey o Advert preference management journey
o Web console integration and user journey o Advertiser journey – Ad/Campaign creation/management o Operator journey – Dashboard and device management
o Advertising inventory optimisation and sourcing o Ad Exchange/Ad Network – Cloudbanter connection
Agenda
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
SMS InstantMessaging Voice
CloudbanterMone5za5on
Personaliza5on AdManager/Blender Revenue/Program
Mobile Operator Network
Internet
Web console
Web console
Advertisers Operators
OtherApps
Cloudbanter Messaging System
An5-Spam mCommerceAnaly5cs
Business Ar5ficialIntelligence
RCS
AdExchanges/AdNetworks
Mobile messaging monetization
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
Advert click journey
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
Icon is tapped
Conversation selected
Banner is tapped
Advert is Tapped and automatically saved to My Favourites
Advert launches destination web page
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Banner is tapped
Advert preference management journeys
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
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Choose advert display settings
Stored adverts in My Favourites
My Preferences in main menu
Preferences and personal details can be edited
Preferences saved on exit
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Web console integration and user journey
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
Advertiser journey – Ad/Campaign creation/management
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
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3 Login from website
Click Add Advert
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Create advert and upload images
Manage adverts
Advertiser journey – Ad/Campaign creation/management
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
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Create new campaign
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Track campaigns and view reports
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Operator journey – Dashboard and device management
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
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Login from website
View dashboard and manage devices
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Monetization Ad revenue optimization
Copyright © 2016 Cloudbanter: All rights Reserved - Strictly Private & Confidential
Optimising Ad Revenue (third-party advertising platforms)
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
The Cloudbanter messaging system integrates with all the leading advertising & content platforms – this ensures consistent targeted advertising inventory from global and local brands without any required engagement from the mobile operator.
Third-partyAdver/singPla5orms(Currentlyconnected)
AdExchange/SupplySidepla5orm AdNetworks
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Optimising Ad Revenue (Cloudbanter advertiser console)
Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential
The Cloudbanter messaging system also integrates with the Cloudbanter advertiser console – allowing global or local brands to directly create highly targeted advertising campaigns for their audiences.
Both methods serve quality content to the user based on audience attributes and user-selected preferences. The mobile operator may also choose to send promotional campaigns to their own customers, the Cloudbanter advertiser console affords them this opportunity
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Banner and full screen adverts are shown on the phone when the user profile matches the campaign criteria
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