Mobile and The Power of Programmatic - Matomy at Israel AdTech 2016

MOBILE ANDTHE POWER OFPROGRAMMATIC

400+

EMPLOYEES

11

OFFICES

26,000

MEDIA PARTNERS

5,000

CUSTOMERS

2007LAUNCHED

Tel Aviv New York London San Francisco Fort Lauderdale Denver Toronto Munich Venice Beijing Seoul

Matomy Media Group (LSE:MTMY) is a world-leading media company offering smart technology solutions with a

personalized approach to advertising.

PROGRAMMATIC

AUTOMATION

DIRECTRTB

FROMMANUAL TO PROGRAMMATIC

ON ALL FRONTS

BUT MOBILE IS GROWING THE FASTEST

BUT MOBILE IS GROWING THE FASTEST

40%

60%

68%

77%

WHILE VIDEO IS THE CATALYST

51%

IT’S A WHOLE NEW BALLGAME

MOBILE IS OUR PERSONAL EXTENSION

TWO PARALLEL FORCES

Programmatic Technologies Grow Increasingly Sophisticated

User’s Mobile Phone Moves from Tool to a Personal Extension

MORE CONNECTED THAN EVER

The average person looks at his or her phone 150 times every day.

Most people look at their phones within five minutes of waking up.

RICHER DATA THAN EVER

UNLEASHINGTHE POWER OF PROGRAMMATICPUBLISHERS

UNLEASHINGTHE POWER OF PROGRAMMATIC ADVERTISERS MOBILE

CONSUMER

What are they doing?SIGNALS

PROGRAMMATIC -TAKEAWAYS

Connecting with consumers 24/7

Across every media channel

Automated customized ads

Richer data

Advertisers and publishers should work together

THE POWER OF PROGRAMMATIC

IT’SPERSONAL

THANK YOU

COO MATOMYsagi@matomy.com

SAGI NIRI

WWW.MATOMY.COM