Nokia

Prepared by:-

Muhammad Irfan Akbar Rizvi

0336-2526-222

miar15823@gmail.com

www.fb.com/Irfan.Akbar.khichi

Contents Brief History Of Nokia Reasons For Selling Their Asset Nokia’s Failure SWOT Analysis Competitor (Samsung) Got It Right Market Share Conclusion

1865: When Fredrik Idestam built a wood pulp mill , in southern Finland. A few years

later, he built a second mill by the Nokianvirta river – the place that gave

Nokia its name. Idestam named his company Nokia Ab in 1871 Nokia Ab added electricity generation to its

business

History of Nokia

Vision Nokia’s mission is simple,

Connecting People. Strategic intent is to build great

mobile products. Job is to enable billions of people

everywhere to get more of life’s opportunities through mobile.

Logos

The 4 P’s involved with a communications giant is very important as they are directly linked to the customer’s preference.

Marketing MIX

Product

For a successful marketing mix, creating the product according to the demand in the market is very important.

Quality, Appearance, Packaging, Brand, Service, Support, Warranty

Price

The price is an important factor as it decides the level of interest of the consumer towards the product.

Discounts, Financing, Leasing, Options, Allowances.

Place The place of distribution is very important as it should be

convenient for the consumer to access it and should be available at various locations.

Logistics, Channel Members, Channel Motivation, Market Coverage, Service Levels, Internet, Accessibility.

Promotion Nokia performs both above the line and below the line

forms of advertising. Front Line Service, Public Relations, Message, Sales,

Media etc.

Market Share

Brief History Of Nokia

1865Wood Pulp

Mill

1871Share

company

1898Rubber

Business

1902Electricity

1967Nokia

Corporation

2012

Headquarters At Finland

Reasons For Selling It’s Assets

Net operating loss

Loosing Market Share

Why Nokia Failed?

Complacency

Lack of innovation

Symbian to Windows

SWOT Analysis

Strengths

Experience

Largest network of selling & distribution

Strong customer relation

Wide range of products for all class

Weakness

Low voice quality

Less stylish in low priced products

Heavy sets

Unlike iPhone Apple, Nokia N-series is complex, tough and not user friendly

Opportunities

New growth markets

Concentrate on Smartphone's

Well designed and styled set

Mini notebooks

Threats China mobiles – It has made exact copy of

Nokia

Competitors like Samsung & Apple

Sales may decline due to global economic downturn

Standard & Poor downgraded Nokia with low grade

Competitor (Samsung) Got It Right

Placed its bet on Android OS for Smartphone

First to launch what many called an iPhone look alike

Variety of Smartphone's for different segment

Samsung Vs. Nokia Mobiles

Market Share (%)

Nokia Samsung Nokia Samsung Nokia Samsung2010 2011 2012Mar

76.1

5.9

38.5

25.6 23

41.8

Conclusion

• From Technology perspective, Nokia did not deliver as per expectations based on previous performance

• From the Strategy perspective, though Nokia did eventually come up with nice lucrative products, it lost in the race against time due to poor strategies and sly competition.

• From the organizational and people perspective, the new CEO’s attitude and competency proved to be fatal for the company.

• The entire Rubik of Organization , people and strategy failed to deliver for Nokia.