View
1.439
Download
2
Category
Preview:
Citation preview
1. ABOUT OTT MESSENGERS
OTT MESSENGERS HAVE IMPRESSIVE RETENTION AND ARE INTRODUCING NEW REVENUE MODELS
CARRIERS BLAME OTT MESSENGERS FOR LOSS OF SMS REVENUE AND WANT US TO USE RCS
2. CARRIERS RESPOND WITH RCS (RICH-COMMUNICATION-SERVICES)
2. CARRIERS RESPOND WITH RCS (RICH-COMMUNICATION-SERVICES)
RCS HAS BEEN AROUND FOR YEARS BUT INTEROPERABILITY HAS HAMPERED ADOPTION
Image from Jibe Mobile presentation 2014
This is just with four CarriersThis is just with four Carriers
‣ Slow, long contract process ‣ Confusing to users
JIBE (NOW OWNED BY GOOGLE) LAUNCHED A HUB TO SOLVE INTEROPERABILITY IN 2014
Image from Jibe Mobile presentation 2014
2. CARRIERS RESPOND WITH RCS (RICH-COMMUNICATION-SERVICES)
3. CARRIERS MISSING THE POINT?
RCS IS A NICE UPGRADE TO NATIVE MESSENGER BUT WILL NOT SCALE INTO A COMMERCE PLATFORM
3. CARRIERS MISSING THE POINT?
OTT MESSENGERS ARE POSITIONED TO PROVIDE VALUE TO CUSTOMERS IN WAYS RCS CANNOT
™
3. CARRIERS MISSING THE POINT?
OTT MESSENGERS CAN ENABLE TRANSACTIONS WITH LOCAL SERVICES WHILE REDUCING FRICTION
3. CARRIERS MISSING THE POINT?
OTT MESSENGERS CONTROL THE AUDIENCE AND ARE POSITIONED TO DISTRIBUTE 3RD PARTY CONTENT
Recommended