The mobile revolution is here: engaging our users where they are

THE MOBILE REVOLUTION IS HERE:

engaging our users where they are

Steven Chang, Librarian at Western Health

Twitter: @StevenPChang

#LibraryAus

A bit about me

• Hospital-based health librarian

• Previous roles: archival digitisation and research

• Active with ALIA Victoria and Health Libraries Inc

• My interests…

• User-experience (UX) design

• Mobile technology

• Evidence-based practice

• Systematic literature searching

#LibraryAus @StevenPChang

Western Health Library Services

● Hospital library service

● Serves wide range of clinical staff

#LibraryAus @StevenPChang

Today, let’s talk about...

• Mobile: the state of play

• Case study examples

• User experience design (UX)

• Opportunities and successes

• Challenges and solutions

#LibraryAus @StevenPChang

ADAPTING WITH

CHANGE

USERS BEFORE

TECHNOLOGY

ENGAGING USERS

WHERE THEY ARE

MOBILE TRENDS,

TRAJECTORIES

#LibraryAus @StevenPChang

Serendipitous discovery

• BrowZine: visualising e-journals

• Embracing serendipitous

browsing in a search-centric world

#LibraryAus @StevenPChang

Mobile clinical evidence at the point of care

• Library at the

patient’s bedside

• Clinical librarianship

• Quick access to

pre-appraised evidence

summaries

#LibraryAus @StevenPChang

User experience (UX) design

#LibraryAus @StevenPChang

“The design of anything, independent of

medium, or across media, with human

experience as an explicit outcome, and human

engagement as an explicit goal”

“There is no Mobile Web. There is only

The Web, which we view in different ways.”

Stephen Hay, UX Consultant (@StephenHay)

https://twitter.com/stephenhay/status/23350345962889216

#LibraryAus @StevenPChang

What happens when we get mobile UX wrong?

http://germantownlibrarywi.org/

#LibraryAus @StevenPChang

OPENING

AVENUES

#LibraryAus @StevenPChang

Opening avenues: training

• Mobile resources

training classes

• Drop-in sessions

• Face-to-face contact

• In-services

#LibraryAus @StevenPChang

Opening avenues: collaboration

New ways of engagement = new collaborative

initiatives

#LibraryAus @StevenPChang

Opening avenues: perception

#LibraryAus @StevenPChang

KEY CHALLENGES

#LibraryAus @StevenPChang

Key challenges: mobile data access

Limited or locked down WiFi

Unique hospital environment, for example

Socio-economic factors, class privilege, and

data usage

#LibraryAus @StevenPChang

Key challenges: staff development

http://23mobilethings.net/

https://heroesmingle.wordpress.com/tag/reality-librarianship/

#LibraryAus @StevenPChang

Key challenges: exposure

• Users may not associate mobile with library

• So…actively promote mobile services

• Make it seamless and intuitive

#LibraryAus

???

@StevenPChang

The role of culture

• Cultural environment may determine needs

• Age factor and technological confidence

#LibraryAus @StevenPChang

The future of mobile - where to next?

• We are always in beta. Be bold!

• Focus on your users, not your technology

– the tech is the means to an end

#LibraryAus @StevenPChang

References

Pew Research Centre http://www.pewresearch.org/

E-Reading rises as device ownership jumps http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/

NMC Horizon Report 2014: Libraries http://redarchive.nmc.org/publications/2014-horizon-report-library

NMC Horizon Report 2015: Libraries http://www.nmc.org/publication/nmc-horizon-report-2015-library-edition/

23Things: exploring mobile tools for library services http://23mobilethings.net

Ned Potter’s UX in Libraries Resource List http://www.ned-potter.com/ux-in-libraries-resource-list

Weave UX - Journal of Library User Experience http://weaveux.org/

BrowZine by Third Iron http://thirdiron.com/

Five minutes with…a clinical librarian http://www.theguardian.com/healthcare-network/2013/feb/15/five-minutes-with-clinical-

librarian

Heroes Mingle blog https://heroesmingle.wordpress.com/

#LibraryAus @StevenPChang

Questions, discussion?

LinkedIn: https://au.linkedin.com/in/stevenchang1

Email: stevenpeterchang@gmail.com

Twitter: @StevenPChang

Blog: http://www.queryinglibraries.wordpress.com

#LibraryAus

I’d love to hear from you! Contact me:

Image attribution

NEC-Medical-137 - Photo by NEC Corporation of America with Creative Commons license

NASA Visualization Explorer https://www.flickr.com/photos/gsfc/5958581666/

UCSD Geisel Library https://www.flickr.com/photos/dirkhansen/5133982502/

Electronic articles on your smartphone and tablet: http://www.slu.se/en/library/news/2015/3/articles-in-

your-smartphone-and-tablet/

All other images sourced from Pixabay.com

#LibraryAus @StevenPChang