Gamification: Engaging and Motivating Your Users

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  1. 1. Speaker: Mario Herger Igniters Meetup Gamification Hacking: Engaging and Motivating Your Users Sponsored by:Hosted by: http://www.vorkspace.com - Remote Team Made Easy http://meetup.com/igniter
  2. 2. Mario Herger, PhD GAMIFICATION HACKING http://enterprise-gamification.com/ mario.herger@gmail.com @mherger
  3. 3. Video gamer girl
  4. 4. Video gamer girl
  5. 5. Average age of a videogamer? 14 27 37 54
  6. 6. Average age of a videogamer? 14 27 54 37
  7. 7. Youth playing videogames: 97%
  8. 8. Percentage of Women Source: http://blog.flurry.com/bid/57219/Mobile-Social-Gamers-The-New-Mass-Market-Powerhouse http://en.wikipedia.org/wiki/Women_and_video_games
  9. 9. US soldiers playing videogames
  10. 10. Does Gamification look like this?
  11. 11. Or more like this?
  12. 12. LinkedIn & Gamification
  13. 13. Amazon & Gamification
  14. 14. Contrex
  15. 15. Similarities of Games & Work Game Work Tasks repetitive, but fun repetitive and dull Feedback constantly once a year Goals clear contradictory, vague Path to Mastery clear unclear Rules clear, transparent unclear, in-transparent Information right amount at the right time too much and not enough Failure expected, spectacular, brag about it forbidden, punished, dont talk about it Status of Users transparent, timely hidden Promotion meritocracy kiss-up-o-cracy Collaboration yes yes Speed/Risk high low Autonomy high mid to low Narrative yes only if you are lucky Obstacles on purpose accidental
  16. 16. Play Game Serious Simulation Gamification Spontaneous Rules Goals Structured Real World Outcome / / In-System (writ-large) / / Gamification Matrix
  17. 17. Enterprise Gamification Overarching Picture Enterprise Gamification Gamification Serious GameSimulation Advergame In System ERPSim SAP Roadwarrior Magnum Pleasure Hunt Coke Zero / James Bond SAP Community Network, StackOverflow, Yahoo! Answers LinkedIn, Amazon Stroke Hero Ten Euro Tetris The Accounted Farm Simulator Trainz Surgeon Simulator Emergency Simulator MS Ribbon Hero MySugr Duolingo Zombies Run! Infinite Finite Non-game Context Game Context Out System Gamification Guru Leaderboard
  18. 18. San Francisco Garbage Scavengers
  19. 19. What is Gamification?
  20. 20. Purposes of Gamification Engage Teach Measure Entertain
  21. 21. empathizes with people by adding gameful experiences to work and life, helping them to fulfill their interests and motivations for the benefit of all involved parties. Enterprise Gamification
  22. 22. Make work/life more fun! Definition of Enterprise Gamification
  23. 23. San Francisco Garbage Scavengers
  24. 24. Gamified apps that you (may) have played Frequent Flyer Programs
  25. 25. Intuit - TurboTax Gamified apps that you (may) have played
  26. 26. EVs & Hybrids Prius, Nissan Leaf, Chevy Volt, Fiat, Ford Gamified apps that you (may) have played
  27. 27. LinkedIn Gamified apps that you (may) have played XING
  28. 28. Amazon Gamified apps that you (may) have played
  29. 29. Nike+ Gamified apps that you (may) have played
  30. 30. Gamification Zombies Run!
  31. 31. Engagement Crisis
  32. 32. Gamification Facts & Figures 1 of 7 FoldIt -> 46,000 players solved problem of how to fold proteins in 10 days (scientists had failed 15 years to solve it) Sources: http://fold.it http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
  33. 33. Gamification Facts & Figures 2 of 7 Bottle Bank Arcade -> 50x more usage than nearby bottle return Sources: http://www.thefuntheory.com/bottle-bank-arcade-machine http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
  34. 34. Gamification Facts & Figures 3 of 7 Chevrolet Volt -> 53% reduction in speeding cars Sources: https://seogadget.co.uk/5-new-examples-of-gamification/ http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
  35. 35. Gamification Facts & Figures 4 of 7 Restaurant -> 3.1% sales increase, 11% increase in gratuities Sources: https://seogadget.co.uk/5-new-examples-of-gamification/ http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
  36. 36. Gamification Facts & Figures 5 of 7 Piano Staircase -> 66% more people used staircase Sources: http://www.thefuntheory.com/piano-staircase http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
  37. 37. Gamification Facts & Figures 6 of 7 Sales Events -> Event reporting up from 50 to 85 per week; after game up >10% Sources: http://ideas.salescontestbuilder.com/ http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
  38. 38. Gamification Facts & Figures 7 of 7 Call Center -> 15% call time reduced, 8-12% increased sales Sources: http://online.wsj.com/article/SB10001424052970204294504576615371783795248.html http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
  39. 39. The Worlds Oldest Problem
  40. 40. Gamification Design Elements EGC Wiki: http://www.enterprise-gamification.com/mediawiki/index.php?title=Gamification_Design_Elements
  41. 41. Non-digital displays
  42. 42. Game Design Elements(full & barely legible list) EGC Wiki: http://www.enterprise-gamification.com/mediawiki/index.php?title=Gamification_Design_Elements
  43. 43. Bartles Player Types Achiever Socializer Killer Explorer