TpM2015: iBeacon! What if you get closer to your customers?

TpM 2015 Sierre, Switzerland

iBeacon! enter into the pocket of your

customers!

“The information revolution is useless if it is to add information to information and time to the already mismanaged time.”

Joël de RosnayDocteur ès Sciences

President of Biotics International Special Advisor to the President of Universcience

Interview of Joël de Rosnay and Paul Virilio on radio channel France Culture, on December 4th 1995

And NOW

What if you could transmit

informationpersonplacetime.

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Observation

For years, methods of information diffusion have evolved following two axis:

Seek of complementarity

Seek of instantaneousness

Media convergenceInternet is now recognized as the primary media in the field of tourism.

TV

Radio

Press Internet Mobile

Billboard

Internet

Mobile First

Situation

Digital is now nomad !

The smartphone is its representative !

Situation

95% of Swiss have a smartphone

36 apps on average on a smartphone (downtrend)

-

Only 9 apps are frequently used!

ObjectiveBeing the indispensable companion during

their stay.

Being the relevant companion before and after their stay.

Give yourself the opportunity to be in the top 5 applications during their stay.

TODAYAnalysis of current situation and developments:

- Apps come to the user (notifications, widgets...)

- The positions taken by the key players also tend to confirm this trend (Apple, Facebook, Google ...)

- The nomadic social also becomes inevitable, Facebook and Twitter are not alone (Instagram, Linkedin, Pinterest ...)

- ...

smartphone

Smartphones are our companions in all stages of life (professional and personal)

In our pocket

GPS, WIFI, QR, WATCH, HOME AUTOMATION, AUTOMOTIVE,

WEB, MUSIC ... iBeacon

CRM

IN Better know your clients

OUT Take targeted

action

iBeacon

A technology originally thought to meet our premise.

informationpersonplacetime.

the rightto the rightat the rightat the right

Hey! what is ibeacon?

Hey! what is ibeacon?

hey! what is

ibeacon?

Micro-location technology introduced by Apple Inc. mid 2013. It is an enabler to new mobile interactions that enhances user’s experience.

It allows providing the client with contextualized information (according to place, time, target).

HEY! How

does it work?

Localized notifications

Wakes up apps (even if not running in background)

Contextualized information

Indoor positioning

Data collection

ibeacon key

specific features

ibeacon is an

enabler

Marketing:• Proximity communication• Promotion• Geo localized information• Loyalty program• Points of interest

Analytics:• Number of visit• Time spent in shop• Conversion rate

Indoor positioning• Interactive maps• Localisation / Navigation• Guide via localized notifications• Employee location• Geofencing• Flow analysis (paths, hot/cold zones)

iBeacon

A changing technology before its introduction

Sharing

BEFORE DURING AFTER

Profiling

Preparation of the stay

Database - App intelligence

ArrivalHotel Appartement Parking Services …

Predictive agenda

Route Activities

Actions

Contextualisation - Geofencing

Gamification-

Badging

Sociallinking

Augmentedreality

SecurityConciergeservices

…

MemoriesLoyalty

Ambassador

Marketing Impact

SKI Resorts Flow Management

Predictive agenda / profile, weather, crowd…

Special offers

Performance tracking

Warning notifications

Gamification

Multimedia guide: thematic route in the tourist’s language

Promotion of local activities

vineyard

CITIES

Better know your client

Enhanced and personalised services

Loyalty program

Hotels

Indoor positioning and navigation

Thematic routes

Contextualised audioguide

MUSEUMS

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27

informationplacetimetarget.

contextualised information

Your stages

1. Seduction

2. Preparation, intelligence collection

3. Experience

4. Loyalty

5. Feedback

Your project

A. Qualification, business expertise;

B. Personas;

C. Functional and strategical definition;

D. Realisation;

E. Crossmedia deployment (re-materialisation); 1. Seduction / 2. Preparation, intelligence collection / 3. Experience / 4. Loyalty 5. Feedback

F. Analysis and requalification;

What about YOU?

HEY!

Marc BERGER Raphaël MARTIN

www.hey-solutions.com info@hey-solutions.com

@hey_beacon

hey! Methodology

Gather knowledge about the project

UNDERSTAND DESIGN ASSESS SPECIFY

Use different tools to create a user

experience

Describe in detail the solution

Test the solution in real situation

Stage 1 Stage 2 Stage 3 Stage 4

AuditsBenchmarkPersonas and use cases

Deliverables Deliverables Deliverables Deliverables

WireframesTest synthesisWireframes improvements

Detailed functional specifications

CREATE

Stage 5

Build the app

Deliverables

Mobile app

HEY! WE AREEFFICIENT

1

HEY! YOU AREEVERYWHERE

2

HEY! IT’S LIVE

3

hey! Methodology