Grassroots GOTV 6.6.09

Grassroots Driven CampaignsMaking it work on a little money and a few people

Reality Check…

• You don’t have George Bush’s name ID.• You won’t raise millions on line like

Obama.• You won’t have people quit their jobs drive

across the country to come work for you like Howard Dean.

• You won’t have people self-organize money bombs like Ron Paul.

• CNN, FOX News and Matt Drudge don’t return your calls.

You don’t need a million bucks.

You don’t need to talk to a million people

You don’t need to do 46 press interviews

You don’t need to pay big $$$ consultants

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2

3

The Good News…

Message

Time

People

Money

TargetVoters

VolunteerContact

• Who is affected?

• Who knows you?

• Who knows your

opponent?

• Where are they?

• How will you reach

them?• Do they

care?

• Family• Friends

• Supporters

• Absentee• Early/ in-

person absentee• Election

Day

Message Target Voters Volunteers Voting!

What is your GOTV/persuasion

message?

After theComma,

Up-ticketclutter

Why do ICare?

Contrast

Target Voters

People whoKnow you.

People whoHate the Other guy

Ideologicalbase

People Touched by

Issue

Better that a voter is irritated and voted…than content and not.

1

co

nta

ct

2 con

tacts

3 con

tacts

4 con

tacts

2 of 4 voters

Not all voters are created equal

New voters, 0/4 and 1/4.

3 of 4 voters

4 of 4 voters

Volunteers

Friends and Family

Single issue voters

Converts

Voice and text from friends

Candidate and volunteers in their own neighborhoods

PERSONAL…person to person no campaign email blasts

Email

Phone

Door-2-door

The best approach

will involve layering all

of these methods

and more.

Email from friend at work

Text message from sister-in-law

Door visit from that guy who ALWAYS cuts his grass

Facebook event invite from college buddy

Who will get the job done for your GOTV effort?Who will get the job done for your GOTV effort?

Your path to victory

Impactful message

Targeted voters

Organized volunteers

Well planned logistics

My really bad blog

My really bad blog

www.gopgrunt.comwww.gopgrunt.com

TwitterTwitter@chrisfaulkner@chrisfaulkner

FacebookFacebookFaulkner Strategies fansFaulkner Strategies fansPolitical mail fansPolitical mail fansHair fan club groupHair fan club group

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awesome on

www.Linkedin.com

Old school emailchris@faulknerstrategies.com

574.272.4671