View
124
Download
1
Category
Tags:
Preview:
DESCRIPTION
Citation preview
Native Lift
Investing in great content is only the first step
Content marketing is most effective when it reaches the right audience
You can post to your social profile...
Report by Social@Ogilvy (Feb 2014)
...but there’s only way to guarantee targeted delivery at scale
* B2B Corporate Blog
Site Traffic Composition
A diversified approach to paid distribution balances traffic quality and costs
Paid distribution quickly reaches an active online audience with relevant content
Pre-Distributio
n
Post-Distributio
n
Native Lift Traffic
0 1,682
Social Actions
121 1,874
Total Pageviews
158 3,112
* Published by Enterprise IT organization on B2C Financial publisher
Campaign Campaign Launch Launch
Optimized distribution brings old content back to life
* Published by Enterprise IT organization on B2C Financial publisher
7x7x
2424xx
2x2x
Recommended