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Paper media – dead yet?
Eyrún Magnúsdóttir EGIN Autumn Seminar 2015
Eyrún Magnúsdóttir Paper media - dead yet?
Eyrún Magnúsdóttir Paper media - dead yet?
Advertising spending in Iceland 2014 by media
Average Issue Readership September 2015
Eyrún Magnúsdóttir Paper media - dead yet?
Fréttablaðið Morgunblaðið DV Fréttatíminn Viðskiptablaðið
50.01%
27.90%
7.25%
36.63%
11.42%
Source Gallup. Published 15 Oct 2015
Why newspapers?
Eyrún Magnúsdóttir Paper media - dead yet?
What is a newspaper?• Local news• International news• Interviews• Opinion• Obituary• Comics• Birthdays• Horoscope• Sports• Cross word puzzles• Culture • Health• Travel• Design• Fashion • Tech news• Photos• Ads• People• Window to the world• Information
Eyrún Magnúsdóttir Paper media - dead yet?
Eyrún Magnúsdóttir Paper media - dead yet?
Eyrún Magnúsdóttir Paper media - dead yet?
„Can I click?“
Eyrún Magnúsdóttir Paper media - dead yet?
What next?
• Weekly rather than daily?• Deeper? • A comeback for newspapers like vinyl records?• Relief to be „offline“• Something completely different?
Eyrún Magnúsdóttir Paper media - dead yet?
Eyrún Magnúsdóttir Paper media - dead yet?
...not yet!
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